CARFAX Car Listings Approved as GM IMR Turnkey Product
CARFAX is delighted to announce the approval of CARFAX Car Listings as an in-Market Retail (IMR) Turnkey Product by General Motors (GM). This collaboration offers GM dealers, including Chevrolet, Buick, GMC, and Cadillac, the opportunity to leverage IMR Turnkey for CARFAX Car Listings, enabling them to maximize their advertising budgets.
“Teaming up with CARFAX is a breakthrough for GM dealers. It amplifies our online presence and connects us with the vast pool of over 25 million shoppers visiting CARFAX.com each month,” said John Thornton, Executive Manager at John Thornton Chevrolet.
Through this partnership, consumers can conveniently connect with reputable dealerships and select their desired GM new, used, or Certified Pre-Owned (CPO) car, with the added assurance of the CARFAX Vehicle History Report available for every used and CPO listing.
“We are excited to collaborate with GM as an approved IMR Turnkey vendor,” said Mark Rousseau, CARFAX’s Vice President for Dealer Business. “By leveraging IMR Turnkey for CARFAX Car Listings, dealers can redirect their digital marketing resources and time, empowering them to focus on assisting confident CARFAX consumers with their vehicle purchases.”
To gain further insights into how CARFAX Car Listings can benefit your dealership, visit carfaxfordealers.com.
