The Caribbean Tourism Organization (CTO) took center stage at the 15th World Tourism Event (WTE) in Genoa, Italy, shining a spotlight on the crucial role of cultural tourism in the region’s development. Held in October 2024, the event, organized by UNESCO’s Transcultura program under the theme “Integrating Cuba, the Caribbean, and the European Union through Culture and Creativity,” provided a platform for the CTO to champion the multifaceted benefits of cultural tourism.
The CTO’s participation focused on promoting the Caribbean’s rich cultural heritage, highlighting its significance in preserving local traditions, strengthening community identities, and fostering sustainable development. CTO Secretary General Neil Ramgulam emphasized that cultural tourism offers a powerful path towards diversifying the region’s tourism offerings, reducing dependence on traditional sun-and-sea tourism, and distributing economic benefits more equitably. This, he argued, contributes to a more inclusive and resilient tourism sector.
The WTE, a renowned global gathering of tourism leaders, policymakers, and stakeholders, provided a unique opportunity for the CTO to showcase the Caribbean’s commitment to sustainable heritage tourism. The region, prominently featured as part of UNESCO’s Transcultura initiative, presented a special stand showcasing its rich cultural heritage and World Heritage sites.
Ramgulam participated in a panel discussion with Amanda Charles, former CTO Sustainable Tourism Specialist, exploring the challenges and opportunities surrounding sustainable cultural tourism in the Caribbean. This interactive session served as a platform for engaging with UNESCO officials and global tourism leaders, forging valuable connections and paving the way for future collaborations.
The CTO’s presentation garnered significant interest from UNESCO, demonstrating the growing recognition of the importance of international partnerships in promoting sustainable tourism. The event served as a catalyst for fostering collaboration, paving the way for future projects that will further strengthen the role of cultural tourism in shaping the future of the Caribbean region.
