The Caribbean Tourism Organization (CTO) is set to make a significant splash in Europe, thanks to a renewed strategic partnership with the CTO Chapter for the UK & Europe. This collaboration brings together over 85 travel-related companies and organizations, representing a powerful force in expanding the Caribbean’s brand reach across key European markets and emerging destinations in the Middle East and Africa (EMEA).
Dona Regis-Prosper, the CTO’s Secretary-General and CEO, has unveiled an ambitious marketing campaign designed to strengthen the Caribbean’s presence in the UK and beyond. Developed in collaboration with the CTO Secretariat, the campaign is fueled by a comprehensive work plan focused on engaging target audiences in the UK, Europe, and EMEA. This initiative includes a range of activities aimed at showcasing the Caribbean’s diverse offerings, including:
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Targeted Marketing Campaigns:
The CTO Chapter is gearing up to launch a series of dynamic marketing campaigns and activations designed to capture the attention of consumers, travel trade professionals, and the media. These campaigns will leverage a variety of channels, including digital platforms, traditional media, and experiential events, to highlight the unique experiences and destinations that the Caribbean has to offer.*
Immersive Travel Trade Training:
The partnership recognizes the vital role of travel trade professionals in promoting the Caribbean to potential visitors. To this end, the CTO Chapter will be providing comprehensive training programs designed to equip travel agents and tour operators with the knowledge and resources needed to effectively sell the Caribbean.*
Strategic Media Engagement:
The CTO Chapter understands the power of media in shaping perceptions and driving travel decisions. They are actively engaging with media outlets across the UK, Europe, and EMEA to secure positive coverage and promote the Caribbean as a premier destination.This renewed effort signals the CTO’s commitment to attracting more visitors from the UK, Europe, and emerging EMEA markets. By leveraging strategic marketing, digital presence, and strong partnerships, the CTO aims to ensure that the Caribbean remains a top destination for travelers worldwide.
Colin Pegler, Chairman of the CTO Chapter, emphasized the importance of this collaboration: “The CTO Chapter is thrilled to reignite our partnership with the CTO Secretariat after a four-year hiatus. This collaboration is pivotal in strengthening the Caribbean’s presence in our markets. Our board is committed to this collaboration, and the team is diligently working on a robust action plan for 2025 to keep the Caribbean at the forefront of global travel destinations.”
Florian Valmy-Devillers, Director of the CTO Chapter, highlighted the initiative’s unified strategy: “Our primary objective with the CTO team is to create synergy through a cohesive strategy across vital UK, European, and emerging markets. From cross-channel consumer campaigns to immersive travel trade training and media engagement, we are dedicated to delivering high-impact activations for our members and reviving the ‘One Sea, One Voice, One Caribbean’ spirit across our targeted markets and beyond.”
