Carl Jan Cruz is on a mission to define what it means to be Filipino in the world of fashion. For almost a decade, he has been exploring this question through his eponymous label, a journey that has taken him from the bustling streets of Manila to the global fashion capitals of New York, London, and Paris.
Trained in London, Cruz returned to his roots in Manila, driven by a desire to showcase his distinctive vision of contemporary Filipino design. His work, characterized by a blend of casual elegance and bold, modern aesthetics, has become instantly recognizable. He crafted denim, gowns, and pique knits with a touch of effortless sophistication, creating a sartorial language that reflects the spirit of his heritage.
Cruz’s ambition was to give Filipino design a voice on the world stage, to ensure that “Filipino design” would evoke a distinct and powerful visual language in the global fashion imagination. His approach is not about simply replicating traditional styles; it is about embracing his Filipino heritage while pushing it into the modern age.
In his latest collection, “International Interbarangay,” Cruz takes a deeper dive into his roots, presenting a collection that encapsulates his journey so far. It reflects the collective spirit of his team, which has grown from a small group to a diverse crew representing the Filipino diaspora across the globe. The collection draws inspiration from different regions and barangays within the Philippines, showcasing the rich tapestry of Filipino culture.
“International Interbarangay” features Cruz’s signature use of highly structured denim, unexpected textures, and artfully visible seams. He incorporates elements of traditional Filipino garments like the barong and alampay, reimagining them in a contemporary context. But, there’s more to this collection than just aesthetics. It represents a deeper understanding of what it means to be Filipino in today’s world.
Cruz’s success is not just about creating beautiful clothing. It is about building a sustainable business that celebrates Filipino culture while empowering his team and creating opportunities for others. As Cruz continues to evolve, he is building a legacy that goes beyond fashion. He is creating a platform for Filipino creativity, inspiring a new generation of designers to find their own voice. His work is a testament to the strength and beauty of Filipino heritage, proving that embracing one’s roots can lead to powerful and innovative creative expression.
