Caron Products and Services, a leading provider of laboratory equipment for drug development, cell and gene therapy research, and academic research, has taken a significant step forward by rebranding as Caron Scientific. This move, announced on September 10, 2024, signifies a commitment to aligning with the company’s strategic vision, enhancing its global presence, and offering an improved digital experience for clients and partners.
The rebranding encompasses a new website, a redesigned logo, and a new company URL: https://caronscientific.com. Notably, Bigneat, a UK-based company that joined the Caron family in 2019, will now operate under the Caron Scientific name, reinforcing the company’s global reach under one unified brand.
Joanna Moncivaiz, CEO of Caron Scientific, highlighted the significance of the rebranding: “These strategic brand updates unify our company under a single, cohesive identity: Caron Scientific. The quality our customers have come to expect from us will only strengthen as we introduce new products to the market. At Caron, we prioritize the needs of our users in every aspect of product design and user experience.”
A Fresh Look for a New Era
The rebranding under the Caron Scientific name strengthens Bigneat’s global alignment and reinforces the company’s dedication to the quality for which Caron is known. The new website and logo embody Caron Scientific’s commitment to innovation, scientific excellence, and united workflow solutions within the life sciences industry.
The updated logo and tagline, ‘Caron Scientific—Setting the Standard in Environmental Control,’ clearly articulate the company’s focus and insights for the scientific community. The new website, designed with a modern aesthetic, boasts intuitive navigation, comprehensive product offerings, and enriched content, providing a comprehensive overview of the expanded products and services, along with a deeper understanding of Caron Scientific’s values and vision.
Key Features of the New Website
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Enhanced User Experience:
The redesigned interface is user-friendly, offering easy access to information with improved navigation and seamless mobile compatibility.*
Updated Content and Resources:
Visitors can explore a wide range of updated resources, including a quick start guide, product videos and literature, company news, and whitepapers, to stay informed about the latest trends in the life sciences industry.*
Optimized for Performance:
The new website’s faster loading times and enhanced security features ensure a safe and seamless experience.*
Interactive Sales Contact Map:
Visitors can easily connect with knowledgeable Caron representatives through a ‘geolocate me’ functionality. This feature provides real-time access to representatives near their area, facilitating quick and direct communication with the Caron team.Aligning with Strategic Vision
Joanna Moncivaiz emphasized the strategic importance of the rebranding, stating, “Our unified brand, new website, logo, and URL symbolize the next chapter in Caron’s journey. As we continue to grow and expand our offerings, it’s essential that our digital presence mirrors our commitment to excellence and vision for the future. This launch is a testament to our dedication to providing clients and partners with the tools and resources they need to succeed.”
The rebranding, encompassing the new logo, website, and URL, goes beyond a mere change in web address. It represents Caron Scientific’s strategic evolution and its unwavering commitment to staying ahead of the curve in the industry. Moreover, the new domain name aligns with long-term goals and reinforces the company’s position as an innovative and forward-thinking leader.
About Caron Scientific
With over 38 years of experience in the industry, Caron Scientific specializes in designing and manufacturing high-quality controlled environment equipment for laboratories. The company’s solution-focused product range includes state-of-the-art environmental test chambers, cell culture incubators, stability storage systems, and automation-supporting enclosures. Every product is meticulously engineered to ensure precision, reliability, and compliance with international standards.
The entire team at Caron Scientific plays a crucial role in the company’s ecosystem, contributing to the primary goal of ‘Setting the Standard in Environmental Control.’ For more information, visit https://caronscientific.com.
