At the recent Arabian Travel Market (ATM) 2024 in Dubai, Malaysia’s tourism industry unveiled its strategic plan to attract the burgeoning Middle Eastern travel market. The Malaysian delegation, led by the Malaysia Tourism Promotion Board (MTPB), highlighted the country’s unique blend of multicultural heritage, stunning natural landscapes, and world-class hospitality. Catering to the cultural preferences of Middle Eastern travelers, Malaysia showcased its strengths in halal tourism, including halal-certified restaurants and hotels, private villas with halal kitchens, and easily accessible mosques. To enhance accessibility, the MTPB announced new partnerships and promotional offers with Middle Eastern airlines and travel agencies, offering special packages and discounts tailored to the family market. The calendar of events and festivals, such as the Malaysia Water Festival and Langkawi International Maritime and Aerospace Exhibition (LIMA), were promoted as must-see attractions. Malaysia also emphasized its focus on luxury and eco-tourism, catering to the high-end market and providing sustainable travel options. To keep pace with the digital age, Malaysia introduced VR experiences and training programs to enhance the skills of tourism professionals in luxury hospitality and cultural competence.
Results for: Tourism
The travel industry is undergoing a transformative revolution, driven by emerging trends and technologies that are reshaping the way we explore the world. From the rise of solo and slow travel to the increasing use of artificial intelligence (AI) in enhancing guest experiences and managing resources, the future of travel promises greater personalization, sustainability, and immersion.
As Mother’s Day approaches, we bring you an array of unique and thoughtful gift ideas to make this special day even more meaningful. Whether you’re looking to pamper Mom with a relaxing spa experience or create lasting memories with a family outing, we’ve got you covered.
At the recently concluded Arabian Travel Market (ATM) 2024, the Saudi Tourism Authority (STA) made a strong impact, forging strategic partnerships, showcasing summer destinations, and attracting a record number of visitors. With over 72 partners in attendance, STA inked agreements with Flyadeal, Noon, China i2i Group, Saudia, and Riyadh Air, signaling a new era of growth for Saudi’s tourism sector.
The business events industry, despite its significant female presence, faces a leadership gender gap. BESydney and PCMA Foundation’s “Advancing Women in Business Events” study seeks to understand and address this disparity, providing critical insights, barriers, and recommendations to foster gender equity at all levels.
The Seoul International Travel Fair commenced at COEX in Seoul, highlighting the diverse tourism offerings of countries, cities, and provinces. Organizers emphasize the growing interest from travelers and the need to attract a broader range of tourists. Tanzania’s Zanzibar Commission for Tourism promotes its pristine beaches, mountaineering, and safari tours, while the Egyptian Tourism Authority aims to introduce South Koreans to ancient wonders and modern attractions.
The traditional travel agency market is projected to expand significantly over the next decade, driven by factors such as increasing disposable income, rising demand for personalized travel experiences, and strategic partnerships with local businesses. By 2032, the market is expected to reach a valuation of $212.9 billion.
Tourism Ireland is showcasing Ireland as a premier luxury destination at the LTA ULTRA Summit, an exclusive event for high-end luxury travel advisors. The summit is an ideal platform for Tourism Ireland to connect with buyers and promote Ireland’s diverse range of luxury tourism experiences, including castles and luxury resorts. Tourism Ireland aims to capture a greater market share of luxury travel business as part of its strategy to promote Ireland as a top travel destination.
Dubai is emerging as a global leader in sustainability, aligning its initiatives with the United Nations’ Sustainable Development Goals (SDGs) 2030. The city’s ambitious Economic Agenda (D33) aims to double its economy while prioritizing environmental stewardship and social inclusion. Dubai’s sustainability strategy includes the Clean Energy Strategy targeting 100% clean energy by 2050, showcasing its commitment to responsible resource management and renewable energy adoption. The D33 agenda also prioritizes the integration of new generations into the private sector, fostering diversity and a skilled workforce. Dubai’s 2040 Urban Master Plan outlines a roadmap for sustainable development over the next two decades, including the allocation of 60% of its total area to nature reserves and rural natural areas by 2040.
Silversea, the renowned ultra-luxury cruise brand, has partnered with Duval-Leroy, a revered family-run champagne producer, to enhance the luxurious experiences aboard its fleet. Duval-Leroy’s commitment to exceptional quality, meticulous attention to detail, and unwavering passion for their craft perfectly aligns with Silversea’s own pursuit of excellence. As part of this partnership, Silversea will now serve Duval-Leroy Brut Réserve as its flagship champagne on all of its ultra-luxury vessels, elevating the onboard experience for its discerning guests.