Cathay members from overseas traveling to Thailand can now enjoy instant and seamless conversion between ONESIAM Coins and Asia Miles for additional rewards both on the ground and in the air. This conversion option, initially exclusive to members within Thailand, was expanded following a partnership launched in August 2023 between Cathay and the Siam Piwat Group. Members from certain countries can also convert their points from outside Thailand.
Cathay is enhancing its lifestyle benefits by providing more ways for members to earn and redeem Asia Miles globally. The collaboration with Siam Piwat includes four major shopping malls in Thailand: ICONSIAM, Siam Paragon, Siam Centre, and Siam Discovery. Benefits for Cathay members include:
* Earn Asia Miles when shopping at participating Siam Piwat malls
* Convert ONESIAM Coins to Asia Miles for use on flights, hotel stays, and other lifestyle rewards
* Redeem Asia Miles for exclusive experiences and privileges at Siam Piwat malls
Additionally, ONESIAM members can convert their ONESIAM Coins to Asia Miles for use in flights, hotel stays, and a range of lifestyle and travel rewards through Cathay’s network of over 800 partners worldwide.
Dominic Perret, Cathay Regional General Manager for Southeast Asia, said: “We are very excited to extend this initiative to our members outside of Thailand. As a premium travel lifestyle brand, we are constantly on the lookout for opportunities to enhance our offerings and add value to the lives of our Cathay members. This partnership will give them the convenience and flexibility of two-way points conversion that offers the best of both worlds – whether it is exclusive benefits tailored to them while in Bangkok, or Cathay’s array of curated products and experiences which our members may access wherever they are in the world.”
Cathay is enhancing its appeal in Southeast Asia by partnering with local payment providers, simplifying the process for Cathay members to earn Asia Miles during everyday activities. Further information on this will be provided soon.
Cathay’s collaboration extends beyond the Siam Piwat Group, featuring partnerships with global shopping entities. This allows members to use Asia Miles both locally and internationally through shopping, traveling, and various points conversion opportunities. Partners include Mitsui Outlet Park in Taiwan and Japan, Mitsui Shopping Park LaLaport Taichung in Taiwan, Shinsegae Duty Free in South Korea, and The Bicester Collection in Europe and China. Additionally, members can explore over 10,000 premium travel lifestyle products, including exclusive Cathay merchandise. Purchases can be made using miles, cash, or a combination of both through the Miles Plus Cash option. Importantly, miles remain valid as long as members stay active every 18 months.
