Cathay Pacific’s commitment to excellence has reached new heights, as the airline celebrated a triumphant sweep at the TheDesignAir Awards 2024. Securing not one, but three prestigious accolades, Cathay Pacific solidified its position as a global leader in aviation design and customer-centric service. The awards highlight the airline’s dedication to innovation and the creation of truly exceptional travel experiences.
The most significant recognition was the coveted title of
Design Airline of the Year, Asia, 2024
. This prestigious award places Cathay Pacific among the elite, recognizing its groundbreaking approach to design and its consistent pursuit of passenger comfort. Their impressive Design Score of 81.9 placed them within the top six airlines globally – a remarkable achievement underscoring their innovative leadership in the industry.Beyond the overall design accolade, Cathay Pacific also celebrated two category wins that highlight the excellence of its newly introduced cabin products. The airline’s luxurious
Aria Suite Business Class
was crownedBest New Business Class, 2024
, a testament to its sophisticated design and unparalleled comfort. This new class of service, introduced in October 2024 on the airline’s newly retrofitted Boeing 777-300ER aircraft, offers a residential-style experience, seamlessly blending comfort and elegance.Adding to its impressive collection of awards, Cathay Pacific also clinched the
Best New Premium Economy, 2024
award for its reimagined Premium Economy cabin. Also launched in October 2024 on the same aircraft, this refined Premium Economy class provides passengers with a significantly elevated level of comfort and style, setting a new benchmark for the category. The thoughtful design of both the Aria Suite and the Premium Economy cabin demonstrates Cathay Pacific’s human-centric approach to design.Vivian Lo, Cathay Pacific’s General Manager of Customer Experience and Design, expressed her pride in these achievements, stating, “We at Cathay Pacific are honored to be recognized with these awards from TheDesignAir. Receiving these three awards is a testament to our unwavering dedication to meticulous design and exceptional customer experience across everything that we do, whether in the air, on the ground, or online. Our newly launched Aria Suite Business class and our all-new Premium Economy cabin products are human-centric in their design, thoughtfully crafted, and masterfully designed with our customers’ comfort in mind.”
Jonny Clark, Founder and Director of TheDesignAir, praised Cathay Pacific’s innovative approach: “Cathay Pacific’s Aria Suite launch impressed our judges with a residential, passenger-centric approach to design. From airborne art galleries to intuitive seat design and soft trim and finish details across both Business class and Premium Economy, there is a new lease of life in the airline’s fleet as the 777-300ER retrofit takes place. This, partnered with the airline’s tireless approach to design across the entire passenger experience, has helped the airline secure Design Airline of the Year, Asia this year.”
The TheDesignAir Awards meticulously evaluate airlines across various criteria, including ground products, uniforms, service design, seating, livery, and digital and physical branding, with a combination of expert judging and public voting. Cathay Pacific’s triumph demonstrates its comprehensive commitment to excellence across all aspects of the passenger journey.
This triple win follows other notable accomplishments for Cathay Pacific in 2024, including a top-five ranking in the Skytrax World Airline Awards and recognition as one of the top three premium airlines by AirlineRatings. The airline also boasts Skytrax’s recognition of its Economy Class as the world’s best. These continuous accolades highlight Cathay Pacific’s relentless pursuit of excellence, reinforcing its position as a leading global airline and strengthening its vision to become one of the world’s most respected service brands.
