In commemoration of the 75th anniversary of diplomatic relations between the Philippines and the Republic of Korea, Hyundai Motor Philippines hosted an event that celebrated the long-standing partnership between the two nations through art, fashion, and design.
Held at SM Megamall’s fashion hall, the event began with a captivating performance that showcased each nation’s folk music. Performers adorned in traditional attire representing their respective cultures took to the stage, their movements flowing gracefully in time with the enchanting melodies.
One set of performers captivated the audience with their vibrant hanbok, characterized by long, straight silhouettes that cascaded in bell-like shapes. The bright colors and intricate floral motifs of the hanbok brought the vibrant streets of Seoul to life. In contrast, another group of performers showcased the rich and deep-set fabrics of the Philippines’ ethnic clothing, their headwear adorned with geometric patterns that echoed the intricate designs of their attire.
In a celebration of culture and art, Hyundai unveiled a captivating short fashion show featuring four local designers who incorporated Korean visual elements into their Filipino traditional designs. As the lights dimmed and the makeshift runway came to life, a silhouette draped in varying shades of blue emerged, weaving gracefully between Hyundai’s vehicles that stood as majestic guardians throughout the space.
The first ensemble, the brainchild of fashion designer Glyn Alley Magtibay, was an amalgamation of three distinct elements: X-ray films, the hanbok, and the terno. Magtibay’s inspiration stemmed from the ethereal beauty of X-rays, which she skillfully transformed into a recurring motif in her work. The second ensemble, created by Ilocos-based designer Amor Albana, exuded a vibrant and colorful spirit. Inspired by the delicate wrappers of pastillas, a beloved Filipino milk candy, the attire featured a captivating ombre effect in hues of blue, purple, violet, and pink. Hand-sewn flowers, reminiscent of the ephemeral cherry blossoms that bloom each year in Korea, adorned the terno, paying homage to the enduring beauty of nature.
The third ensemble, designed by Zamboanga-based fashion designer Glady Rose Pantua, was defined by its geometric patterns and vibrant colors, reminiscent of the Yakans, indigenous inhabitants of the island province of Basilan in Sulu. Pantua’s deep connection to her region was evident in her use of clothing inspired by the Yakans’ rich traditions. The fourth and final ensemble, a breathtaking wearable art creation by Leeroy New, stood out with its abstract and free-flowing form. As part of his ongoing wearable art series, New presented a life-sized sculpture of the Hyundai IONIQ, meticulously crafted from sustainable materials. The sculpture, composed almost entirely of reconstituted sawdust and a recycled metal frame, represented Hyundai Motor Philippines’ vision for a sustainable future, where vehicles are reimagined with renewable energy and materials in mind.
Hyundai Motor Philippines’ event was a testament to the enduring friendship and cultural exchange between the Philippines and South Korea. Through art, fashion, and design, the event celebrated the shared values and aspirations of two nations united by a 75-year legacy of partnership and mutual respect.
