Arab-Owned Beauty Brands: Unveiling the Best-Kept Beauty Secrets of the Middle East
In the heart of the Middle East, where the sands of time have witnessed centuries of beauty rituals and traditions, a new wave of Arab-owned beauty brands is emerging, led by visionary women who are redefining the beauty landscape. These brands are not just about creating makeup and skincare products but about empowering women and celebrating the unique beauty of the region.
At the forefront of this movement is Huda Beauty, founded by the renowned beauty influencer Huda Kattan. Starting with a small line of false eyelashes in 2013, Huda Beauty has grown into a global empire that includes makeup, skincare, and fragrances. The brand’s success is a testament to the power of social media and the desire for beauty products that cater to the diverse needs of women of color.
Following in Huda Beauty’s footsteps, a host of other Arab-owned beauty brands are making their mark. Mariam Em embraces the ancient wisdom of the Sidr tree, known for its healing and beautifying properties, in its line of skincare products. Asteri Beauty draws inspiration from the extreme weather conditions of the Saudi desert, creating makeup formulas that can withstand the heat and humidity without compromising on performance.
NADINE NJEIM Beauty, founded by Lebanese actress Nadine Nassib Njeim, offers a range of makeup-skincare hybrids that work as hard as she does, empowering women to love what they see in the mirror. Hindash Cosmetics, led by renowned makeup artist Mohammed Hindash, celebrates bold pops of color and defies conventional beauty norms. By Mina Al Sheikhly, created by Iraqi talk show host Mina Al Sheikhly, focuses on mascaras that cater to every need, from volumizing to lengthening.
Beyond makeup, Arab-owned skincare brands are also gaining recognition. Whind, founded by Hind Sebti, draws inspiration from Moroccan beauty rituals and utilizes powerful natural ingredients to create products that leave the skin radiant. Peacefull, founded by Emirati influencer Salama Mohamed, addresses the skincare needs of women with vitiligo, offering inclusive and effective products.
The rise of Arab-owned beauty brands is a celebration of the region’s rich beauty heritage and the power of female entrepreneurship. These brands are not just about creating products but about empowering women, promoting diversity, and redefining the beauty standards of the Middle East and beyond.
