On Wednesday evening, June 5th, Chanel confirmed the departure of Virginie Viard as creative director of the fashion collections after five years in the role and nearly three decades with the fashion house. According to the brand, a new creative organization will be announced soon.
Virginie Viard joined Chanel in 1997 and worked closely with the legendary Karl Lagerfeld for many years before succeeding him as creative director in 2019. During her tenure, she has overseen the design and production of numerous successful collections, including the Spring/Summer 2023 collection presented in October 2022.
The departure of Virginie Viard marks a new chapter for Chanel as the fashion house embarks on a new creative era. The announcement of a new creative organization suggests that Chanel may be restructuring its design and production processes in order to meet the changing demands of the fashion industry.
