Charlotte, North Carolina, is set to become the Emerald City this September as it hosts the inaugural “Wizard of Oz” literary arts festival, “CharlOz.” Taking place from September 26-29, 2024, this festival promises to transform the Queen City into a magical wonderland, drawing in both local and international tourists seeking a unique cultural experience.
The brainchild of UNC Charlotte lecturer and renowned Oz expert, Dina Schiff Massachi, “CharlOz” aims to offer an all-ages experience celebrating the world of Oz through literature, film, and art. The festival will feature a diverse lineup of events, including:
*
World-renowned authors and scholars:
Gregory Maguire, author of the best-selling novel “Wicked,” will open the festival, drawing global attention to the event. Other participants include Gita Dorothy Morena, great-granddaughter of L. Frank Baum, who will share insights into the Oz legacy.*
Film screenings:
The festival will showcase the restored 1914 silent film “His Majesty, the Scarecrow of Oz” and offer a special screening of the 1939 “Wizard of Oz” film accompanied by a live performance by the Charlotte Symphony.*
Interactive exhibits and performances:
“CharlOz” will offer a variety of interactive experiences, allowing visitors to immerse themselves in the world of Oz through exhibits, workshops, and performances.The festival’s inclusive approach, with most events being free and accessible along Charlotte’s light rail, caters to a broad range of travelers, from literary enthusiasts to families seeking a magical outing.
The timing of “CharlOz” offers global travelers an opportunity to experience a culturally enriching event while exploring Charlotte’s burgeoning tourism scene. With its multi-generational appeal, the festival caters to tourists of all ages and backgrounds.
The festival’s success is expected to boost Charlotte’s hospitality sector, driving increased demand for accommodation, restaurants, and entertainment venues. It also represents a significant shift in how travelers approach cultural tourism. As global travelers seek immersive and intellectually stimulating experiences, festivals like “CharlOz” are becoming increasingly popular, highlighting the growing demand for destination marketing that aligns with literary and cultural themes.
Charlotte’s transformation into the Emerald City could have a lasting impact on the travel industry, influencing how cities design festivals to attract international audiences. “CharlOz” is set to be a major event for both Charlotte and global travelers, with the potential to transform the Queen City into a must-visit cultural destination. This event highlights the evolving trends in cultural tourism, where destinations are actively seeking to provide enriching experiences that go beyond traditional sightseeing.
