The Citizen Consumer and Civic Action Group (CAG) in Chennai has kicked off its annual zero-waste carnival, known as “Kuppai Thiruvizha,” as part of its “Climate Action Month” campaign. This year, the focus is on engaging and educating young people about the importance of sustainable practices and reducing plastic waste.
The carnival, which takes place at Patricia Arts and Science College in Adyar, features vendors showcasing zero-waste products, ranging from toothbrushes and combs to bags, clothes, and kitchenware. Experts are also on hand to provide information and answer questions about alternatives to plastic. “These are everyday items that we all use,” said one business owner participating in the carnival. “Making the switch to zero-waste products requires a lifestyle change, but it’s essential if we want to create a plastic-free environment.”
CAG researcher Afroz Khan emphasized the importance of reaching youth. “We want to instill a lifestyle change and help them make decisions that are environment-friendly,” he said. He also highlighted the challenges Chennai faces in waste management, noting that the city dumps waste in several unregulated areas and has a long way to go in terms of effective waste management.
According to a recent study by the Greater Chennai Corporation (GCC), Chennai’s daily waste generation is projected to reach 11,793 metric tonnes by 2040, significantly higher than the current average of 6,143 metric tonnes. To address this growing issue, CAG has focused on educating the youth about sustainable practices.
As part of the campaign, students from A M Jain College visited the Kodungaiyur dumpyard, witnessing firsthand the massive scale of waste disposal. “Seeing the sheer volume of garbage really opened our eyes to the problem,” said Arjun Baskar, a second-year student. “We spoke with conservancy workers and residents to understand the challenges they face to ensure effective waste management.”
Another group of students traveled to Ennore panchayat, where they observed how local officials and residents collaborate to manage recyclable waste effectively. The zero-waste carnival will continue throughout the month, with additional activities planned to engage and educate the public on sustainable practices. Puppet shows, dramas, and mime acts will take place in city parks, aiming to combat climate change and reduce waste in Chennai. CAG experts hope these interactive events will inspire positive changes in the community.
The carnival serves as a vital platform to raise awareness about the importance of reducing waste and promoting sustainable practices in Chennai, particularly among the younger generation. By fostering a sense of responsibility and encouraging action, CAG aims to create a cleaner and more sustainable future for the city.
