China’s homegrown durian production is projected to multiply fourfold this year, meeting the ever-growing demand for the sought-after fruit. Chinese-produced durians are anticipated to hit the market in July, with an estimated 200 tonnes of output by year-end.
The burgeoning durian industry has sparked innovation in China’s food processing sector, with entrepreneurs introducing a range of processed durian products that cater to younger consumers. These products, including cakes, bubble tea, coffee, and even hotpot, offer affordability and convenience compared to fresh durian.
Industry experts urge the expansion of China’s durian industrial chain to maximize the value of durian products and cultivate local brands. The province of Hainan, a major durian producer, plans to establish the first durian processing plant in China by August.
Thailand, the dominant durian exporter to China, shipped 95% of imports in 2022. However, competition from Vietnam, which received permission to export fresh durians in 2022, has reduced Thailand’s share to 65%. To maintain competitiveness, Thailand is implementing new standards for durian exports, specifying dry weight requirements for durian pulp.
Vietnam’s durian exports to China surged to 493 million kilograms last year. Strong demand has boosted revenues for farmers and local governments, prompting a shift away from lower-value crops.
Despite climate change posing challenges to premium durian production in Thailand, the Thai government remains optimistic about future demand. With China projected to increase its durian consumption substantially, Thailand aims to enhance its export earnings and strengthen economic partnerships with China.
