China’s Golden Week, a week-long national holiday celebrated twice a year, is a major catalyst for international travel, and this year is no exception. Agoda, a leading digital travel platform, reported a staggering 137% year-over-year increase in international accommodation searches from China for the upcoming Golden Week, which takes place from October 1 to 7. This surge signifies a growing appetite for global exploration among Chinese travelers.
The data reveals a fascinating shift in traveler preferences. While Tokyo held the top spot last year, Seoul has now emerged as the most sought-after destination for Golden Week 2024. Bali has also made a strong debut, claiming the third position among popular choices. Bangkok and Osaka remain steadfast favorites, rounding out the top five.
This surge in outbound travel searches can be attributed to increasing confidence among Chinese citizens to travel internationally, according to Andrew Smith, Senior Vice President of Supply at Agoda. He emphasizes the importance of offering competitive deals and diverse travel options to cater to the evolving needs of this burgeoning traveler segment.
The data underscores the growing demand for a variety of travel experiences. Travel companies and accommodation providers should capitalize on this by offering a diverse range of options, including city breaks, beach holidays, and enriching cultural experiences, to appeal to a wider spectrum of travelers. Providing value-driven deals is also paramount in attracting price-conscious travelers during peak travel periods.
Agoda stands ready to facilitate this travel boom with its comprehensive platform. The platform offers access to over 4.5 million holiday properties globally, more than 130,000 flight routes, and over 300,000 activities, allowing travelers to conveniently book all their travel needs in one place.
China’s Golden Week presents a significant opportunity for the travel industry to capitalize on the growing demand from Chinese travelers. By understanding their evolving preferences and offering diverse and attractive travel options, travel companies can cater to this surge and create a more vibrant travel experience for all.
