China’s outbound tourism market is experiencing an unprecedented surge, with Africa emerging as a sought-after destination for Chinese travelers. This growing interest has ignited a wave of cooperation between the two regions, particularly in the services sector, promising to fuel economic development.
Lewis Aschalew, chairman of the Association of Ethiopian Community in China, highlighted the immense potential of China-Africa tourism collaboration. He urged more Chinese tourism companies to establish a presence in Africa, emphasizing the need for comprehensive packages that cater to the specific needs of Chinese travelers. These packages, including transportation, food, accommodation, and carefully curated itineraries, are crucial in enhancing the travel experience for Chinese visitors.
Kenya, alongside other African nations, recognizes tourism as a vital pillar industry. A director of a Kenyan travel agency emphasized the substantial opportunities for growth, citing China’s large population and burgeoning middle class, both with a strong appetite for travel and a willingness to spend.
However, Sena Voncujovi, an Africa-China relations analyst from Ghana, noted that the full potential of China-Africa tourism cooperation remains untapped. While many Chinese businesspeople have ventured into Ghana, the number of tourists is still relatively low. She highlighted the country’s abundant tourism resources, such as the stunning Wli Waterfalls, offering unique and memorable experiences for visitors.
In recent years, China and Africa have actively collaborated to strengthen cooperation in the tourism sector. By focusing on services such as catering, accommodation, and sightseeing, the aim is to promote the development of a vibrant and sustainable tourism industry.
