## Choice Hotels Expands Upscale Portfolio with New Cambria Hotels Across the US
Choice Hotels International, Inc. (NYSE: CHH) is continuing its ambitious expansion into the upscale hotel market, unveiling three new Cambria Hotels in strategic locations across the United States. These new openings in Imperial, California; Pigeon Forge, Tennessee; and Spokane, Washington, along with upcoming groundbreakings in O’Fallon, Missouri, and Bend, Oregon, highlight Choice’s commitment to diversifying its upscale portfolio. This initiative not only brings Cambria Hotels to new regions, but also aligns with Choice’s larger mission to offer travelers premium, select-service experiences tailored to each destination.
Strategic Expansion in Key Markets
Over the past two years, Choice Hotels has significantly expanded its footprint in the upscale segment, adding 18 new Cambria properties to its roster. Notable recent additions include locations in Denver, Rehoboth Beach, Delaware, and Niagara Falls, New York. With the highly anticipated Cambria New York Times Square scheduled to open in 2025, Choice Hotels is making upscale accommodations accessible to travelers seeking unique and comfortable stays in popular destinations.
Reinforcing Choice Hotels’ Upscale Position
Choice Hotels has made strategic investments and diversified its portfolio, leading to a strong position in the upscale hotel space. The 2022 acquisition of Radisson Americas Hotels brought renowned brands like Radisson Blu, Radisson RED, and Radisson Individuals under its umbrella, solidifying Choice’s status as a major player in upscale lodging. These moves provide travelers with a wider selection of high-end hotel options.
Choice Hotels’ recent earnings report revealed a record pipeline, driven in large part by the performance of its upscale properties, particularly Cambria Hotels. “Our strategic investments in upscale are reaping rewards and there’s little doubt that the Cambria brand is a vital part of this success,” said Indy Adenaw, senior vice president and general manager of upscale brands, Choice Hotels International. “Each of these new openings represents our commitment to bringing Cambria to every state and giving more travelers the chance to experience the unique amenities, local-inspired design and unparalleled service that have cemented this brand as a top upscale option.”
Newly Opened Cambria Hotel Destinations
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Cambria Hotel Imperial, California:
Located in the heart of Imperial County, this hotel offers a convenient base for exploring the area’s natural beauty, including the Salton Sea and Anza-Borrego Desert State Park. Guests can enjoy modern amenities, including a fitness center, an outdoor pool, and a spacious lobby with a bar and lounge.*
Cambria Hotel Pigeon Forge, Tennessee:
Situated near the iconic Dollywood theme park, this hotel provides easy access to attractions in the Great Smoky Mountains. Guests can take advantage of a variety of amenities, including a rooftop pool, a fire pit, and a grab-and-go breakfast option.*
Cambria Hotel Spokane, Washington:
Located in the heart of downtown Spokane, this hotel is within walking distance of local restaurants, shops, and entertainment venues. Guests can enjoy the convenience of an on-site restaurant, a fitness center, and a rooftop terrace with panoramic city views.Upcoming Groundbreaking Locations
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Cambria Hotel O’Fallon, Missouri:
This upcoming hotel will offer guests a convenient base for exploring the nearby St. Louis metropolitan area. The hotel will feature modern amenities and a focus on providing a comfortable and welcoming experience.*
Cambria Hotel Bend, Oregon:
This hotel will offer guests access to the beautiful Cascade Mountains and the vibrant city of Bend. The hotel will feature amenities that reflect the outdoor-focused lifestyle of the region, such as a fitness center, an outdoor pool, and a fire pit.Choice Privileges Rewards Program: Enhanced Benefits for Guests
All Cambria Hotels participate in the Choice Privileges rewards program, allowing guests to earn and redeem points across a global network of over 7,000 hotels. In early 2025, the program will introduce additional features, enabling members to redeem points for stays at more than 1,000 luxury and upscale hotels worldwide, including Cambria Hotels, Radisson Blu, and Preferred Hotels and Resorts. The Choice Privileges Mastercard offers members the ability to earn points even faster on everyday purchases, making Choice Hotels’ upscale offerings more accessible and rewarding.
Franchise-First Approach and Innovative Tools for Owners
Choice Hotels is committed to its franchise-first approach, ensuring that hotel owners have the tools and support needed to succeed in the competitive hospitality industry. The company provides franchisees with proprietary, cloud-based solutions, such as choiceMAX for revenue optimization and choiceConnect, a mobile-friendly portal that allows owners to manage their properties remotely. These resources empower franchisees to streamline operations, monitor key metrics, and maintain a competitive edge.
Building a National Presence in Upscale Hospitality
With each new Cambria Hotel opening and groundbreaking, Choice Hotels reinforces its commitment to delivering upscale, locally inspired experiences across the United States. As more Cambria Hotels join the brand’s expanding portfolio, travelers can expect elevated service, comfort, and unique amenities tailored to regional markets. From scenic California and the Smoky Mountains to the vibrant cities of Missouri and Oregon, Choice Hotels’ upscale growth strategy is shaping the future of travel, providing guests with memorable stays that feel like true extensions of their destinations.
