## Choice Hotels Expands Upscale Portfolio with New Cambria Hotels, Reinforcing Growth Strategy
Choice Hotels International is making bold moves to solidify its position in the upscale hotel market. The company is adding three new Cambria Hotels to its growing portfolio and breaking ground on two more this fall. These new properties, located in Imperial, California; Pigeon Forge, Tennessee; Spokane, Washington; O’Fallon, Missouri; and Bend, Oregon, demonstrate Choice’s commitment to bringing luxury and convenience to travelers in emerging destinations.
The recent additions to the Cambria brand are part of a larger strategic expansion, showcasing Choice Hotels’ impressive growth trajectory. Over the past two years, the company has introduced 18 new Cambria properties across the nation, each carefully chosen to cater to travelers seeking upscale accommodations with local flair. Recent openings in popular destinations like downtown Denver, Rehoboth Beach in Delaware, and New York’s Niagara Falls highlight Cambria’s appeal to discerning travelers.
This commitment to upscale growth is evident in Choice Hotels’ expanding pipeline, which currently boasts 62 properties under development. The highly anticipated Cambria New York Times Square is slated to open in 2025, further solidifying the brand’s presence in key metropolitan markets.
Cambria Hotels have consistently resonated with travelers who prioritize premium amenities and a sense of place. The brand’s upscale properties offer approachable luxury with distinct, locally inspired designs, ensuring guests enjoy memorable stays that align with their travel needs and preferences.
Choice Hotels’ strategic acquisition of Radisson Hotels Americas in 2022 has further strengthened its position in the upscale hospitality market. This move significantly expanded the company’s portfolio and provided the platform for repositioning brands for optimal growth. The company’s latest financial results demonstrate the success of this strategy, showcasing a robust pipeline driven by the strong performance of upscale properties.
The company’s commitment to delivering upscale experiences through Cambria’s carefully curated properties positions Choice Hotels to meet the evolving demands of today’s travelers.
Choice Hotels is redefining upscale travel by creating unique destinations that offer luxury, comfort, and a true sense of place.
“Our strategic investments in upscale are reaping rewards and there’s little doubt that the Cambria brand is a vital part of this success,” said Indy Adenaw, senior vice president and general manager of upscale brands, Choice Hotels International. “Each of these new openings represents our commitment to bringing Cambria to every state and giving more travelers the chance to experience the unique amenities, local-inspired design and unparalleled service that have cemented this brand as a top upscale option.”## Newly Opened and Upcoming Cambria Hotels Showcase Choice Hotels’ Expanding Portfolio
The latest additions to the Cambria brand bring fresh destinations to Choice Hotels’ growing upscale portfolio. Each property reflects local culture and caters to modern travelers’ expectations with thoughtful amenities and regional charm.
Upcoming Cambria Groundbreakings:
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O’Fallon, Missouri:
Located near St. Louis, this Cambria will offer easy access to local attractions and businesses.*
Bend, Oregon:
Situated in the heart of Central Oregon, this Cambria will provide a base for exploring the region’s stunning natural beauty.## Choice Privileges Program and Franchise Support
These latest Cambria Hotels join a range of Choice Hotels’ upscale brands, including Radisson Blu, Radisson, and Radisson RED, in the award-winning Choice Privileges program. Enhanced features for the program, set to launch in early 2025, will provide members with more ways to redeem points, including options at over 7,000 hotels globally.
With the Choice Privileges Mastercard, members can also accelerate point accumulation on everyday purchases. Choice Hotels emphasizes a franchise-focused approach, offering tools and technology to empower owners. Its suite of proprietary, cloud-based solutions includes choiceMAX, a revenue optimization tool, and choiceConnect, a mobile-friendly portal for franchisees to remotely manage properties and track performance metrics across all their hotels. This support underscores Choice Hotels’ commitment to driving success for its franchisees in a dynamic hospitality landscape.
