## Choice Hotels Hits 500 Extended Stay Properties: A New Everhome Suites Opens in Glendale, Arizona
Choice Hotels International has reached a major milestone in its expansion journey, officially opening its 500th extended stay property. The new Everhome Suites in Glendale, Arizona, marks a significant moment for Choice, highlighting its rapid growth and leading position in the economy and midscale extended stay segments. This achievement underscores the growing demand for extended stays of seven nights or more, a trend that Choice is strategically leveraging.
Choice’s success in this sector is driven by a dual approach: new developments and targeted conversions. This allows them to address the increasing demand for extended stays while also optimizing revenue and minimizing ownership costs. In fact, Choice boasts the fastest-growing extended stay portfolio in the economy segment, consistently ranking as a leader in new construction, according to STR Pipeline Data for August 2024. By the close of the second quarter of 2024, Choice had over 350 hotels under development across four extended stay brands: Everhome Suites, WoodSpring Suites, Suburban Studios, and MainStay Suites.
A Strategic Focus on High-Growth Markets
The opening of the Everhome Suites in Glendale signifies more than just a milestone; it reflects Choice’s commitment to strategically targeting high-growth markets. Glendale, situated in Arizona, is one of the fastest-growing regions in the Southwest, with a booming economy and a steady influx of workers and long-term visitors. The new hotel is strategically located near key attractions and infrastructure, including Luke Air Force Base, Arizona State University West Valley Campus, State Farm Stadium, and St. Joseph’s Westgate Medical Center. This strategic location positions the Everhome Suites to cater to the needs of these visitors, providing essential extended stay accommodations and contributing to the local economy.
Glendale’s addition brings the total number of Everhome Suites operated by Choice to six across the United States, with over 65 more in development, including 20 currently under construction. Choice’s growth is not limited to Everhome Suites, with WoodSpring Suites also set for a record-breaking year with 25 new openings expected by the end of 2024. Additionally, 13 new MainStay Suites and Suburban Studios have opened their doors between January and September 2024 in key markets such as Las Vegas, Moreno Valley, California, and Orlando and Tampa, Florida.
Leveraging Data and Innovation to Drive Success
Choice Hotels is not simply riding the wave of increasing demand for extended stay accommodations; they are actively shaping it. The company utilizes its proprietary Choice Maps platform, powered by AI and advanced data science tools, to strategically select prime locations in high-demand markets, ensuring their properties are well-positioned for success. This data-driven approach allows Choice to anticipate and meet the evolving needs of travelers and ensure long-term profitability for their franchisees.
Building on Strong Partnerships for Growth
A key component of Choice’s success is its strong partnership with developers. This collaborative approach enables the company to continuously innovate and enhance its offerings. WoodSpring Suites, the largest brand in Choice’s extended stay portfolio, has been instrumental in establishing a streamlined and efficient operational model. This model, focused on maximizing gross operating profit (GOP), has led to consistent success, with WoodSpring Suites consistently ranking as the #1 economy extended stay brand by J.D. Power in 2024, 2023, and 2022, achieving an impressive average GOP of 55.5% in 2023.
This success is attributed to the strong partnership with developers and Choice’s ongoing commitment to incorporating feedback from owners and operators, leading to a dynamic and adaptable model. This is reflected in innovations such as Kitchen and Lobby in a Box and efficient build prototypes that enable brands like MainStay Suites, Suburban Studios, Everhome Suites, and WoodSpring Suites to undergo conversions in as little as 3 to 4 months, accelerating their growth.
The Everhome Suites Glendale: A Comfortable and Convenient Home Away From Home
The new Everhome Suites Glendale features 122 rooms and was developed in partnership with Highside Companies, with management by Superhost Hospitality. The property offers guests a range of amenities designed to make them feel right at home, including:
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Fully Equipped Kitchens:
Each room boasts a full-sized kitchen with all the essential appliances, providing guests the freedom to cook their own meals.*
Luxurious Bathrooms:
The spacious bathrooms feature spa-style amenities for a touch of luxury.*
Convenient Amenities:
Guests have access to around-the-clock laundry facilities, with select suites offering in-room washers and dryers. Pet-friendly accommodations, free Wi-Fi, weekly housekeeping, and a fitness center featuring Peloton bikes add to the comfort and convenience.*
Relaxing Common Areas:
The property offers shared outdoor spaces with BBQ grills, firepits, and landscaped green areas. Some locations also include pools, providing a welcoming space to unwind and socialize.*
Local Charm:
The Everhome Suites Glendale reflects the local character with unique artwork, regional food and beverage selections in the Homebase Market, and a signature mural at the main entrance.A Bright Future for Choice Hotels
With the opening of the Everhome Suites Glendale, Choice Hotels is demonstrating its commitment to continued growth in the extended stay market. The company’s strategic focus, innovative partnerships, and commitment to delivering high-quality and cost-effective properties are driving its success. As the demand for extended stay accommodations continues to rise, Choice Hotels is well-positioned to capitalize on this trend and solidify its position as a leader in the extended stay hospitality sector.