Choice Hotels International’s renowned rewards program, Choice Privileges, has announced a new partnership with IAG Loyalty, the company behind the global loyalty currency Avios. This collaboration expands the redemption options for over 65 million Choice Privileges members, providing them with greater flexibility for their travel rewards.
Through this partnership, Choice Privileges members can now convert their points into Avios, which can be redeemed for reward flights and upgrades with IAG airlines such as British Airways, Iberia, Vueling, and Aer Lingus. The conversion rate is set at 5,000 Choice Privileges points for 1,000 Avios.
Avios is a versatile loyalty currency that can be redeemed for various travel-related benefits, including hotel stays, experiences, car rentals, and charitable donations. Members can also utilize Avios for purchases at the British Airways Highlife Shop and The Wine Flyer, as well as for British Airways Holidays through the BA Executive Club.
Nick Bosworth, Director of Marketing, Brand and Loyalty at Choice Hotels EMEA, expressed enthusiasm about the partnership, stating, “It is fantastic to be further expanding the rewards and opportunities available to the 65 million Choice Privileges members for their travels with this new agreement. We are focused on continuing to add redemption benefits that provide further value for our members so they can redeem the points they’ve earned by staying at nearly 7,500 Choice Hotels around the world on the experiences that matter to them.”
David Black, Head of Retail, Travel & Leisure at IAG Loyalty, echoed this sentiment, stating, “With over 40 million members globally, Avios is one of the most in-demand travel loyalty currencies that adds real value to those members who are collecting and redeeming on a daily basis. We’re thrilled to collaborate with Choice Hotels to ensure Choice Privileges members can enjoy Avios’ wide-range of redemption options, including reward flights and upgrades.”
IAG Loyalty is a subsidiary of the International Airlines Group (IAG), which owns several prominent airlines, including British Airways, Iberia, Vueling, Aer Lingus, LEVEL, and IAG Cargo. British Airways offers an extensive network with 336 routes to 216 destinations worldwide, while Iberia serves 115 routes to 115 destinations. Aer Lingus operates 101 routes to 80 destinations.
The partnership with IAG Loyalty adds to Choice Privileges’ growing list of airline partners, which already includes notable airlines such as Air France-KLM, United Airlines, Southwest Airlines, Qantas, Spirit Airlines, Air Canada, Aeromexico, Alaska Airlines, Virgin Australia, and Turkish Airlines.
Choice Privileges members can earn points by staying at over 7,000 Choice-branded hotels across a diverse portfolio of 22 brands in 46 countries and territories. These brands include Cambria Hotels®, Clarion®, Clarion Pointe®, Comfort®, Econo Lodge®, Everhome Suites®, MainStay Suites®, Quality®, Rodeway Inn®, Sleep Inn®, Suburban Studios®, and Ascend Hotel Collection® properties in Europe, the Middle East, North and South America, the Caribbean, and Asia. Members in the Americas can also accumulate points at Radisson Individuals®, Radisson Collection®, Radisson Blu®, Radisson, Radisson RED®, Park Plaza®, Park Inn by Radisson®, and Country Inn & Suites® by Radisson properties.
Furthermore, members can earn points through two co-brand credit cards – the Choice Privileges Select Mastercard and Choice Privileges Mastercard. These cards provide additional opportunities for members to earn Choice Privileges points for both stays at participating Choice Hotels and everyday purchases.
