Christian Louboutin: A Love Affair with India, From Exoticism to Empowerment

Christian Louboutin, the name synonymous with iconic red-soled pumps and a penchant for exquisite craftsmanship, has a deep and enduring love for India. His latest venture, The Diwali Edit, is a testament to this affinity, showcasing a capsule collection that beautifully incorporates ribbons sourced during his numerous trips to the country.

Sitting down with Jyoti Kumari over a cup of masala chai, Louboutin delves into the evolution of his relationship with India, a country that has captivated him for nearly half a century. He speaks candidly about the transformation he’s witnessed, acknowledging the progress and prosperity but also the inevitable changes that accompany time. While the exoticism he first encountered has faded, replaced by a more modern India, he remains deeply enamored by the country’s people and the remarkable strides they have made.

Louboutin’s admiration extends beyond the cultural landscape to the talent pool of Indian designers. He praises their innate passion for textiles and colors, their innate understanding of shape and curve, and their masterful draping techniques. He acknowledges, however, that tailoring, especially for women, could benefit from further refinement.

Maintaining relevance in the ever-evolving world of fashion is a constant challenge. Louboutin attributes his enduring success to a commitment to design, unwavering dedication to his craft, and the strength of his team. He emphasizes the importance of feedback and staying connected to both his imagination and his team, ensuring that his designs remain fresh and resonate with a diverse audience.

The brand’s success in India is a testament to its ability to tap into the cultural nuances and aspirations of the Indian customer. Louboutin acknowledges the role of his designs in empowering women and fostering a sense of excitement, a sentiment echoed by Mika, a pop singer who commissioned Louboutin to design shoes for him, inspired by the transformative effect his sisters experienced when wearing his shoes.

Louboutin’s enduring energy and passion are not only evident in his work but also in his personal philosophy. He attributes his resilience to a loving childhood, which instilled in him a deep sense of confidence and self-assurance. He believes that true strength comes from within, from a foundation built on love and support.

The Diwali Edit, a celebration of Indian heritage and craftsmanship, will be available exclusively at Christian Louboutin boutiques in India starting October 15, 2024, followed by a launch in the Middle East. Additionally, a special exhibition, Salon L’Inde, showcasing eight India-inspired pieces from the Maison’s archives, will be presented at the Christian Louboutin boutique in Mumbai from October 15 to November 6, 2024.

Christian Louboutin’s journey with India continues to unfold, a testament to his enduring fascination with the country’s vibrant culture, dynamic spirit, and the remarkable people who make it so special.

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