Churchill Downs Racetrack, home to the iconic Kentucky Derby, has partnered with The Unwell Network, founded by top female podcaster Alex Cooper, to elevate the 150th running of the race. This collaboration aims to engage a new generation of fans by offering a unique and captivating race day experience.
Cooper, known for her popular podcast Call Her Daddy, will take center stage in the lively Infield alongside her friend and podcast co-host Alix Earle. Together, they will engage in an intimate discussion, sharing their experiences and insights on Derby fashion, culinary offerings, and their personal preparations for this legendary event. Fans will have the exclusive opportunity to interact with these dynamic media personalities against the backdrop of the legendary Twin Spires.
The Unwell Network’s presence at the Infield will extend beyond the stage, offering fans exclusive giveaways and a dedicated photo booth for capturing memorable moments. Churchill Downs’ Vice President of Marketing and Partnerships highlighted the significance of this partnership, emphasizing the Derby’s appeal to a predominantly female audience. He expressed excitement about introducing a new generation of fans to the rich traditions of the race and praised The Unwell Network as the ideal partner to showcase the cultural spectacle of the Kentucky Derby.
Cooper expressed her enthusiasm for participating in this milestone anniversary and sharing the Derby’s allure with The Unwell Network’s audience. She eagerly anticipates experiencing the Derby’s fashion, indulging in mint juleps, and witnessing the crowning of the winning horse.
In addition to The Unwell Network’s activations, the Infield will feature an array of brand experiences for fans to enjoy. An Old Forester bar with DJ entertainment, a White Claw Derby-inspired art installation, a kombi bar experience, and a Q Mixers cocktail club with exclusive offerings will add to the festive atmosphere. Army, Aviator Nation, and Boot Barn will distribute cowboy hats to select Infield seating areas, enhancing the Derby’s signature style and flair.
Guests who wish to experience The Unwell Network’s fan experience must purchase Infield GA tickets, which are available in limited quantities while supplies last. The Kentucky Derby will take place on May 6, 2023, at historic Churchill Downs, a revered tradition that continues to captivate and inspire sports enthusiasts and entertainment seekers alike.
