CINC, a leading real estate lead generation and conversion platform, and SkySlope, the top provider of transaction management software, have joined forces to help real estate teams and agents navigate the new NAR rules. These rules, which came into effect following a recent settlement, pertain to marketing offers of compensation and written buyer agreements.
SkySlope has introduced streamlined buyer agreement workflows, which are now integrated into CINC’s CRM. This integration allows agents to send contracts directly from their system, ensuring compliance with state and local regulations.
To address the new rules regarding marketing offers of compensation, CINC has developed a Buyer Incentives solution. This solution enables seller agents to effectively market and manage financial incentives that may influence a buyer’s decision, fostering trust and transparency throughout the transaction process. Agents can now easily input and display concessions on listings, including seller concessions syndicated via the MLS, providing buyers with clear information about potential incentives.
“The NAR settlement marks a significant shift for both buyer and seller agents,” stated Alvaro Erize, CEO of CINC. “By combining CINC’s expertise in lead generation and conversion with SkySlope’s expertise in transaction management, we’re providing agents with the essential tools they need to thrive in this new landscape.”
“As new regulations emerge, SkySlope is committed to working closely with brokers and partners to understand their impact,” said Tyler Smith, CEO of SkySlope. “We are dedicated to delivering solutions that empower agents to grow their businesses without being bogged down by paperwork.”
Prospective and existing CINC clients who want to learn more about the CINC and SkySlope integration and the Buyer Incentives solution can join CINC’s upcoming webinar on August 20th by registering here.
About CINC
CINC is the number one all-in-one real estate lead generation and conversion CRM platform for elite teams and agents in North America. The platform, used by over 50,000 agents, includes expert Google and Facebook lead generation, IDX websites, an intelligent CRM, AI-driven lead nurturing automations, and much more. CINC was founded in Marietta, Georgia in 2011 and was acquired by Fidelity National Financial in 2016. For more information about CINC, visit cincpro.com.
About SkySlope
Established in 2011, SkySlope is the customer experience platform managing real estate transactions from contract to close. Serving over 650,000 real estate professionals across the U.S. and Canada, SkySlope manages nearly 3 million transactions annually. SkySlope is dedicated to building solutions that reshape the real estate industry by creating the most powerful autonomous transaction platform. For more information, visit SkySlope.
