38th CityDNA Summer School to Gather Industry Leaders in Brno
From August 27 to 31, 2024, the City of Brno, Czech Republic, will become the hub for the next generation of meetings, conventions, and travel industry professionals as it hosts the 38th edition of the CityDNA Summer School. This prestigious event, organized by the City Destinations Alliance, is a cornerstone for those eager to make their mark in the industry.
A Legacy of Learning and Leadership
Over the years, the CityDNA Summer School has seen more than 2,100 participants pass through its doors, each leaving with invaluable insights and knowledge. The program is specially designed for industry newcomers, providing them with a robust foundation in current industry trends and challenges. The diverse attendee list typically includes professionals from destination marketing organizations (DMOs), convention and visitor bureaus (CVBs), hotels, airlines, destination management companies (DMCs), and professional conference organizers (PCOs).
Curriculum Designed by Industry Experts
The 2024 curriculum, curated by Dennis Speet, Managing Director of the Amsterdam Convention Bureau, and supported by an expert faculty, promises a comprehensive educational experience. The program covers a range of critical topics, including bidding processes, client engagement, sustainability, legacy planning, equality, diversity, inclusion (EDI), and the transformative impact of artificial intelligence (AI) on the industry.
Interactive and Practical Learning Sessions
CityDNA Summer School’s approach to education blends theoretical knowledge with practical application. The schedule includes engaging panel discussions, detailed explorations of the roles and strategies of CVBs, and storytelling techniques for effective destination marketing. Participants will also delve into the strategic use of the ICCA database and learn about sustainable practices in meetings and the broader importance of EDI and event legacy concepts.
Workshops and Hands-On Training
To ensure that theory seamlessly translates into practice, the program includes a series of practical workshops. These sessions provide hands-on experience in crafting winning bids and utilizing AI tools to enhance event planning and execution. The interactive nature of these workshops ensures that participants can apply what they learn directly to their professional roles.
Networking and Cultural Immersion
Beyond the classroom, the CityDNA Summer School offers unparalleled opportunities for networking. Attendees will connect with peers and industry leaders, forging relationships that can influence their careers for years to come. Additionally, the host city, Brno, offers a cultural experience with its rich history and vibrant local scene, providing a perfect backdrop for both learning and leisure.
A Gateway to Industry Excellence
The CityDNA Summer School is not just an educational event; it’s a launchpad for aspiring professionals to soar to new heights in their careers. With its well-rounded program and emphasis on future trends like sustainability and AI, the Summer School prepares participants to lead and innovate in their respective fields.
The 2024 CityDNA Summer School in Brno is poised to be a pivotal event for those starting in the travel and meetings industry. It promises not only a deep dive into essential industry skills and knowledge but also a chance to explore one of Europe’s most charming cities. Whether you are looking to expand your professional network, gain a competitive edge, or simply find inspiration, this Summer School is the place to be.
