Civitatis, a premier platform for curated travel experiences in Spanish, is expanding its reach into the U.S. market by appointing Juan Rossello as the new Business Development Manager. This move highlights Civitatis’ commitment to serving the significant Spanish-speaking population in the United States. With a strong 15-year background in the tourism industry, Rossello brings valuable knowledge and expertise to his new role. He will also continue as Country Manager for Mexico, extending his responsibilities to encompass business development efforts across both the U.S. and Central America.
Rossello’s deep understanding of market dynamics and proven leadership will be instrumental in enhancing Civitatis’ presence in these strategically important regions. He will focus on building partnerships with travel agencies across the United States, capitalizing on the growing demand for Spanish-language travel services. The United Nations estimates that over 42 million U.S. residents speak Spanish, and the Instituto Cervantes projects that by 2060, the U.S. will become the second-largest Spanish-speaking country globally, surpassed only by Mexico. This trend reinforces the significance of Spanish as a global language, spoken by 7.5% of the world’s population.
“The U.S. is an important market for Civitatis, not only because of its economic influence but also due to its large and growing Spanish-speaking population. We are committed to providing high-quality and curated travel experiences that cater to this community, and Juan’s appointment is a key step in achieving that goal,” said Enrique Espinel, COO of Civitatis.
“I am thrilled to take on this expanded role and help drive Civitatis’ growth in the U.S. and Central American markets,” said Juan Rossello. “The demand for high-quality, Spanish-language travel experiences is increasing, and I look forward to working closely with our partners to meet and exceed the expectations of our customers in these dynamic regions.”
Civitatis has a strong global network, partnering with over 29,000 travel agencies. Its platform simplifies agency processes by providing a user-friendly interface for booking meticulously curated activities at competitive rates. This ensures a smooth transaction for both travel agents and their clients. The platform’s key features include intuitive navigation, exceptional Spanish-language support, consistent pricing, and versatile payment options, including a “Book Now, Pay Later” option. Civitatis also ensures real-time availability for various activities, streamlined billing procedures, and round-the-clock support in multiple languages, contributing to a 93% satisfaction rating from Spanish-speaking agencies in 2023.
Civitatis is poised to attend the WTE Miami 2024, an industry event held from October 21-23 that attracts prominent figures from airlines, airports, tourism offices, and other key industry players. This conference provides a platform for Civitatis to showcase its services and connect with potential partners.
