Clarins, the skincare brand founded by Jacques Courtin-Clarins and celebrating its 70th anniversary in 2024, continues to evolve with innovative research and technology. The brand’s signature Double Serum, known for its dual-phase formula, has undergone a transformation, incorporating the brand’s advanced plant biotechnologies to become the ninth generation, Double Serum ADC. This new generation launched globally on August 23, 2024.
To commemorate this exciting launch, Clarins has appointed renowned actress Yuko Yoshikawa as its first ever brand muse. Beginning on September 4th, new visuals featuring Yoshikawa, behind-the-scenes videos of the shoot, and her personal message about the product are available on the special website within the Clarins official online shopping platform.
Yoshikawa’s strong personality and her ability to forge her own destiny resonate with the Double Serum’s power to reshape the fate of one’s skin. On becoming the brand muse, Yoshikawa shared, “I am truly delighted to be the muse for Clarins, a brand that embraces the concept of ‘accompanying women throughout their lives.’ I personally use Double Serum, and I absolutely love it. Its texture is so smooth, the scent is lovely, and it feels incredibly comfortable on my skin. I highly recommend it to everyone.”
Yoshikawa will be featured in various content initiatives, amplifying the allure of Clarins to a wider audience.
Visit the special website [link to special website] for more information.
For inquiries, contact Clarins Customer Care at 050-3198-9361 or visit www.clarins.jp.
