Venuetize, a leading mobile technology and advanced e-commerce platform for the sports, hospitality, and entertainment industries, has been selected by Oak View Group (OVG) to power the fan engagement mobile strategy for Co-op Live, the largest indoor and only music-first arena in the U.K. The Co-op Live app is now available on the App Store and Google Play.
Through the app, Co-op Live patrons can purchase and manage their event tickets via Ticketmaster, with all ticket management capabilities available through an integration with Ticketmaster’s Software Developer Kit. The Co-op Live app features the venue’s distinct branding and has a customized UI to enable flexibility of content and visitor engagement.
Headlining acts and other marquee events will be prominent on the home screen, which also contains a calendar view, news and content feed via an integration with Peppered, as well as other modules that offer opportunities for unique and dynamic content creation alongside the layering of sponsorship. Additional third-party integrations include Airship for push notifications, in-app messaging, and other user engagement capabilities.
The mobile app will be integrated with Co-op Live’s 3rd party segmentation provider, EngageRM, for further marketing opportunities. Satisfi Labs’ AI chat solution will provide guests with a way to seamlessly gain answers to their venue or event-related questions to improve venue productivity.
“Co-op Live will be an exceptional venue space and mobile app users expect the arenas world-class entertainment experience will extend to their personal devices,” said Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader. “Everi’s ability to deliver a unique mobile experience through the Venuetize platform, flexible enough to reach patrons wherever they’re at, is a differentiator for us and provides Co-op Live with numerous user engagement opportunities.”
The Co-op Live app will roll out additional features, such as venue maps and an integration with Cisco Captive Portal, which allows for ease of Wi-Fi enablement and opt-in on the patron’s device when they enter the venue.
“The Co-op Live app has been specifically designed to support our core values by elevating our exceptional fan experience before, during, and after their visit,” said Sally Debono, Co-op Live’s Executive Director, and General Manager. “The result of dedication and collaboration across a multitude of partners and suppliers, the app exemplifies our drive for clarity, ease, and an innovative forward-thinking approach to live entertainment.”
Everi’s mission is to lead the gaming industry through the power of people, imagination, and technology. As one of the largest suppliers of technology solutions for the gaming floor that also has an expanding focus in adjacent industries, our commitment is to continually develop products and services that provide gaming entertainment, improve our customers’ patron engagement, and help our customers operate their businesses more efficiently. We develop entertaining game content, gaming machines, and gaming systems to serve our land-based, iGaming, and bingo operators. Everi is a leading innovator and provider of trusted financial technology solutions that power gaming floors, improve operational efficiencies, and fulfill regulatory compliance requirements.
The Company also develops and supplies player loyalty tools and mobile-first applications that drive increased patron engagement for our customers and venues in the gaming, sports, entertainment, and hospitality industries. For more information, please visit www.everi.com.
Co-op Live is a £365m, 23,500 capacity premier venue located on the Etihad Campus in the heart of Manchester, featuring over 120 nights a year of unique entertainment. Co-op Live emerges as the newest and largest arena in the UK, a testament to the unrivaled partnership between Oak View Group (OVG), City Football Group (CFG), ASM Global, and Co-op. Distinguished as a world-class, planet-friendly venue deeply rooted in the local community, Co-op Live is poised to become one of the world’s most sustainable and socially responsible venues delivering on Co-op’s vision of a fairer world within the entertainment industry.
With an impressive array of 32 bars, restaurants, lounges, and club spaces, Co-op Live sets the standard for premium live entertainment in the music industry today. Venue excellence extends to the innovative ‘Smart Bowl’ design with cutting-edge technology and state-of-the-art acoustics, crafted to offer an intimate and immersive sensory experience for all patrons.
Visit www.cooplive.co.uk, and follow on Twitter @cooplivearena, LinkedIn, Facebook, and Instagram @cooplivearena.
