COACH Steps into the Café Scene with ‘The COACH Coffee Shop’ in Taipei

Fashion brands are increasingly venturing into the culinary world to extend their influence. Louis Vuitton, Gucci, and Ralph Lauren have collaborated with star chefs to open fine dining restaurants, while Ralph Lauren’s commitment to American preppy style has seen the establishment of both upscale steak houses and numerous casual Ralph’s Coffee locations. Likewise, the luxury brand Maison Kitsune’s Cafe Kitsune offers a range of culinary delights and a tempting selection of merchandise for ardent fans.

Now, COACH, a brand synonymous with American cool, has also taken a leap into the coffee scene with “The COACH Coffee Shop.” Having already established a presence in Singapore, Malaysia, and Indonesia, COACH’s first Taiwanese outpost is located in the vibrant Chifeng Street district of Taipei. The space is a collaboration with ODD ONE OUT, a renowned Taiwanese beverage brand, which has curated the cafe’s drink and light food menu.

A Taste of New York at The COACH Coffee Shop

The café’s brick facade evokes the brand’s New York roots. Stepping inside, you’ll find a coffee menu that extends beyond the classic Americano, latte, and cappuccino. The “New York Cinnamon Roll Latte,” a signature drink, pays homage to the city’s iconic pastry. Crafted with a blend of light-medium roast coffee beans, the latte boasts a symphony of flavors, featuring hints of caramel, cocoa, toffee, butter, berries, and citrus. The latte is topped with a generous dollop of fresh cream, homemade cinnamon syrup, and Belgian caramel, creating a luxuriously smooth and multi-layered taste experience.

For a uniquely Taiwanese twist, try the “Sugar-coated Hawthorn Americano,” a refreshing blend of fresh and pickled tomatoes with a touch of hawthorn fruit for a delightful sweet-and-sour sensation. The “Red Dragon Fruit Cloud Special” offers a unique twist on a classic with a creamy cheese foam sprinkled with plum powder, a combination that is sure to excite your taste buds.

Luxurious Milk Teas Crafted with Premium Ingredients

In partnership with ODD ONE OUT, The COACH Coffee Shop also presents a selection of high-quality pure teas and milk teas, including Jade Oolong, Jasmine Green Tea, Oriental Beauty, and Ceylon High Grown teas. For those seeking a luxurious milk tea experience, the “Hokkaido Champion Milk Tea” is a must-try. Inspired by ODD ONE OUT’s signature “Champion Milk Tea,” this exquisite drink uses Oriental Beauty tea, known for its unique fruity honey aroma, as its base. The tea is then blended with a velvety cheese foam made with Japanese Four Leaves cream and French Fleur de Sel, resulting in a refreshingly delicate, creamy, and aromatic milk tea. You can also add jasmine powder mochi for an extra chewy texture.

Fashionable Ice Cream with a COACH “C”

The dessert offerings at The COACH Coffee Shop are equally impressive. The “Chubby Ice Cream” is a delightful treat, available in three flavors: original, Luanye Red Oolong, and a combination of all three. Made with fresh milk from Hokkaido, Japan, the ice cream delivers a rich and natural milk flavor. The crisp waffle cone features a special COACH “C” embossed design, making it a perfect photo opportunity.

The “Crispy Round Mille-Feuille” is another visually stunning dessert. This layered pastry comes in three delicious flavors: “Forest Berry Custard,” featuring a blend of fresh milk custard with strawberries, blueberries, cranberries, and raspberries, delivering a rich and sweet-and-sour experience; “Baked Cinnamon Apple Pie,” showcasing a soft and sweet apple filling with a touch of cinnamon and butter; and “American Smoked Bacon,” made with thinly sliced pork belly, generously topped with Gruyère and Emmental cheeses, and baked to perfection for a savory delight.

Unique “Lil Miss Jo” Merchandise

COACH’s iconic little dinosaur mascot finds a new friend in the “Lil Miss Jo” character, exclusive to The COACH Coffee Shop. “Lil Miss Jo” graces the café’s interior and takeaway packaging, and even stars in a collection of merchandise, including mugs, plates, water bottles, apparel, and tote bags, bringing a touch of charm to everyday life.

In addition to the café’s exclusive merchandise, the two-story space also showcases a full range of COACH products. The ground floor features a variety of bags, while the second floor displays clothing and footwear. A dedicated “COACH Create” area offers leather stamping services, allowing you to personalize your accessories with a unique touch created with the skilled hands of COACH artisans.

Visit The COACH Coffee Shop

Address: 17 Alley, No. 18-1, Chifeng St., Zhongshan Dist., Taipei City (2-minute walk from Zhongshan MRT Station, Exit 4)

Phone: 02-25587001 (no reservation service)

Hours: Monday – Sunday 11:00 AM – 9:30 PM

Grand Opening Special Events:

– Follow @coachplay_chifeng on Instagram and check in, and receive a limited-edition COACH PLAY postcard.

– Add @coachtw to your LINE official account and become a member, and receive a limited-edition COACH PLAY sticker.

*Limited to one set per person, while supplies last.*

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