Stuart Vevers, the mastermind behind Coach, has once again proven his Midas touch with the brand’s spring/summer 2025 collection. While the collection draws inspiration from everyday staples like denim, leather, khakis, and cotton tees, it’s the way Vevers utilizes these raw materials that elevates them to something extraordinary. Think frayed edges, tattered seams, delightful creases, and crumpled textures – all contributing to a sense of raw authenticity and lived-in charm.
This approach, coupled with Coach’s recent financial success, paints a vibrant picture of a brand that’s not only thriving but also leading the charge in a fashion landscape often marked by uncertainty. Vevers’s creative vision embraces a youthful spirit, a commitment to sustainability, and a refreshingly honest approach to heritage. It’s a collection that resonates with a sense of joyfulness, playfulness, and even, dare we say, friendliness.
Like other designers who have recently sought inspiration in American archetypes, Vevers delves into the nation’s rich cultural tapestry. He takes classic elements, dissects them, and reconstructs them, revealing their inherent strength and durability. “I’m really very intrigued by how the new generation is discovering those American classics and seeing them through fresh eyes,” Vevers shared during a collection preview. This sentiment is evident in the collection’s opening look, a preppy ensemble of a navy blazer, khakis, and an “I Heart NY” tee, which acts as a stark yet stylish contrast to the upcycled, patched-together sloucherama beige cotton pants – a testament to Vevers’s masterful ability to blend classic and contemporary elements.
Vevers’s approach to sustainability is equally captivating. He champions the art of reusing materials by chopping them up with abandon, extracting the best parts and reimagining them into new, meaningful pieces. This philosophy is evident in the reworked aviator and perfecto leather jackets, transformed into roomy multi-buttoned cardigans or tiny biker jackets. The imperfection becomes a unique form of age-patinated perfection, as Vevers aptly puts it. “The amount of seams which are needed has become part of our design language, which is interesting; piecing things together has helped us create new silhouettes,” he notes.
Vevers also incorporates a touch of rebellious spirit, drawing inspiration from the vibrant energy of the 1960s. Zingy satin mini dresses, reminiscent of uptown debutantes who have embraced a wild side, exude an optimistic energy. It’s as if they’ve traded the elegance of the Carlyle for the raw energy of the Velvet Underground’s Exploding Plastic Inevitable.
And, of course, no Coach collection would be complete without a statement-making bag. Vevers delivers in spades with oversized clasp-frame clutch purses crafted from vegetable-dyed leathers, inspired by a 1969 Bonnie Cashin design. Other clutches, shaped like cartoonishly large lips, hearts, and bones, add a playful touch. Smaller shoulder purses are adorned with teddy bear and heart charms, while scuffed white sneakers feature cassette tape and toy car embellishments. Many of the accessories are further enhanced with pen graffiti, evoking a sense of youthful rebellion and a touch of nostalgic charm.
The Coach spring/summer 2025 collection is a testament to Vevers’s creative vision, embracing youth, sustainability, and a reimagining of American classics. It’s a collection that is not only visually stunning but also deeply meaningful, reflecting the brand’s commitment to creating pieces that are both stylish and sustainable. This is a collection that invites you to embrace your inner child, celebrate individuality, and revel in the joy of fashion.
