Coca-Cola and Microsoft have announced a five-year strategic partnership to accelerate Coca-Cola’s cloud and generative AI capabilities. As part of the partnership, Coca-Cola has committed $1.1 billion to Microsoft Cloud and its generative AI capabilities. The collaboration will underscore Coca-Cola’s ongoing technology transformation, underpinned by the utilization of Microsoft Cloud as Coca-Cola’s globally preferred and strategic cloud and AI platform.
The partnership will see Coca-Cola and Microsoft jointly experiment with groundbreaking new technology like Azure OpenAI Service to develop innovative generative AI use cases across various business functions. This includes testing how Copilot for Microsoft 365 could help improve workplace productivity, which could lead to bottom line benefits down the road. Coca-Cola has migrated all its applications to Microsoft Azure, with most major independent bottling partners following suit.
Coca-Cola has also been innovating with generative AI for nearly a year and has already leveraged Azure OpenAI Service to reimagine everything from marketing to manufacturing and supply chain, and beyond. The company is currently exploring the use of generative AI-powered digital assistants on Azure OpenAI Service to help employees improve customer experiences, streamline operations, foster innovation, gain a competitive advantage, boost efficiency and uncover new growth opportunities.
Shares of Coca-Cola opened Monday with a 0.35% dip after PepsiCo lowered its full-year profit guidance.
