A major push is underway to bolster conservative candidates in crucial battleground states. Heritage Action for America, a right-wing nonprofit, will launch a multi-million dollar initiative aimed at giving conservative candidates a strategic advantage in Georgia and Arizona.
This initiative, starting on Monday, will not directly endorse specific candidates but will utilize voter files and consumer data to identify pockets of the population likely to favor conservative viewpoints. Heritage Action will then focus on engaging these voters with targeted messaging and voter registration efforts.
Ryan Walker, executive vice president of Heritage Action, emphasized the initiative’s unique approach, stating it will go beyond simple mail-flier campaigns. The group plans to conduct door-to-door surveys and deliver content tailored to the specific concerns of voters in the upcoming election cycle.
Kevin Roberts, president of Heritage Action, highlighted the importance of Georgia and Arizona, noting that President Biden won these states by narrow margins in 2020. Roberts believes that the initiative can help swing these states back in favor of conservative candidates.
The effort aims to register approximately 80,000 voters in each state, a number that Heritage Action believes could significantly impact the outcome of key races. The group cites the close margins in recent Georgia elections as evidence of their strategy’s potential effectiveness.
Heritage Action’s focus on Georgia and Arizona reflects the strategic importance of these states in the upcoming election. The organization believes that by targeting these states, they can significantly influence the national political landscape.
