The industrial spaces of Fabbrica del Vapore in Milan were transformed into a magical realm for the Convivio 2024 charity dinner on November 13th. This special edition concluded a week-long fundraising event, from November 7th to 11th, which saw 130 generous brands from fashion, beauty, design, and food donate their products at special prices. The event, organized by Anlaids Lombardia, aimed to raise funds to support their fight against HIV and emerging infectious diseases.
The event culminated in a magical gala dinner, where the theme was, of course, magic! The art de la table was no exception, with each sponsor and brand creating a unique and captivating setting for their tables. From Chanel’s crystal-encrusted décor to Gucci’s celestial constellations, Giorgio Armani’s golden tarot cards to Prada’s dreamy pastries, Elisabetta Franchi’s enchanted blooms to Genny’s whimsical butterflies, and Off-White’s Mad Hatter to AC Milan’s dark enchantment, the variations on the theme were endless.
The magic extended beyond the tablescape. The event’s overall success surpassed all expectations, raising a staggering €1.8 million. This extraordinary result was inspired by the communication campaign designed by artist Pietro Terzini, who captured the essence of the event with his “Call it magic” concept. The campaign emphasized the power of imagination and invoked the magic of bringing dreams to life through collective action.
The event showcased the transformative power of collective action, demonstrating that even the most complex challenges can be overcome with dedication and shared purpose. The magical atmosphere was further enhanced by the presence of vintage fashion items, including pieces belonging to the late Franca Sozzani, the iconic editor-in-chief of Vogue Italia.
Convivio 2024 proved that a magical evening can be more than just a celebration; it can be a testament to the power of collective action to make a real difference in the lives of those in need.
