After capturing hearts with its 50th birthday celebration campaign starring model Gemma Ward, Australian fashion brand Country Road has struck gold again with its secondary campaign. This time, the brand has assembled six extraordinary women from different walks of life, uniting them under the banner of “Leading Ladies.”
The campaign is a poignant tribute to the multifaceted roles women play, particularly as mothers. Each woman, adorned in ensembles that reflect her unique style and personality, shares her thoughts on motherhood and the profound impact it has on countless lives. The result is a powerful and authentic narrative that transcends the realm of fashion.
Beyond the captivating video, Country Road has also curated a dedicated page on its website, providing a curated selection of outfits and accessories to help you celebrate the leading lady in your life. With its commitment to inclusivity and the empowerment of women, Country Road’s “Leading Ladies” campaign has set a new standard in fashion marketing. The response from the brand’s audience has been overwhelmingly positive, with numerous comments expressing appreciation for the diversity and authenticity of the campaign.
