Couples Resorts, a renowned leader in luxury all-inclusive accommodations, has welcomed Francine Allen as its new Director of Sales for Canada. This strategic appointment signifies Couples Resorts’ commitment to expanding its reach and offering Canadian travelers an unparalleled experience at their four iconic Jamaican properties: Couples Tower Isle, Couples Sans Souci, Couples Swept Away, and Couples Negril.
Allen brings a wealth of experience to her new role, having spent over 17 years honing her skills in the hospitality, marketing, and sales sectors. Her impressive resume includes key positions at prestigious companies like Venturo Hospitality Group in the UK, Air Canada, Sandals Resorts, and Unique Vacations. In each role, she demonstrated her ability to develop and implement innovative sales strategies, manage brands effectively, and foster strong relationships with key stakeholders.
As Director of Sales, Allen will be instrumental in strengthening Couples Resorts’ presence in the Canadian market. Her key focus will be on deepening relationships with travel agents, tour operators, and corporate partners across the country. By leveraging her extensive network and proven sales acumen, Allen will promote the brand’s world-class offerings, which combine luxury, romance, and all-inclusive experiences tailored to the preferences of Canadian travelers.
“We are delighted to have Francine join our team to lead our Canadian sales efforts,” said a spokesperson for Couples Resorts. “Her extensive experience in hospitality marketing and her proven ability to cultivate strong business relationships make her the ideal choice to take Couples Resorts to new heights in the Canadian market.”
Allen’s career in the hospitality industry is marked by her strategic thinking and innovative sales techniques. At Venturo Hospitality Group, she spearheaded marketing initiatives that successfully expanded the company’s global reach. During her time at Air Canada, Allen implemented strategic changes to sales and customer service processes, resulting in significant improvements in customer satisfaction metrics. Similarly, her impactful roles at Sandals Resorts and Unique Vacations contributed to the growth of their market share in North America.
Allen’s appointment marks a new chapter for Couples Resorts as the brand continues to expand its customer base and offer Canadian travelers an exceptional opportunity to experience its luxurious, all-inclusive properties in the heart of Jamaica.
