In a world dominated by iconic ‘It’ bags like the Dior Saddlebag and The Row’s Margaux, Courrèges is making a bold statement with its minimalist Holy Bag. This calf leather handbag, characterized by its sleek design and subtle embossed logo, embodies the current quiet luxury trend. Its understated elegance and signature shape place it firmly in the realm of ‘IYKYK’ (if you know, you know), catering to a discerning clientele.
Courrèges is actively pushing the Holy Bag into the spotlight. The brand’s Fall 2024 Paris Fashion Week show in February featured numerous Holy bags, carried by VIP guests. At Di Felice’s Jean Paul Gaultier couture show in June, the designer herself perfectly coordinated her mahogany-colored gloves with her Holy Bag.
The bag’s celebrity appeal is further solidified by its presence on social media and in the streets. [Celebrity Name] posted an Instagram photo featuring the black Holy Bag, while [Celebrity Name] carried a white iteration while out with boyfriend Callum Turner. However, [Celebrity Name] might have garnered the most attention to date, pairing a latte-hued Holy Bag with a custom LaQuan Smith dress and an oversized Magda Butrym blazer while in New York for a Rhode pop-up.
While it remains to be seen whether the Courrèges Holy Bag will achieve the same iconic status as the timeless Gucci Jackie or the contemporary Loewe Puzzle, its impressive start suggests a bright future for this understated yet chic handbag.
