Coyuchi, a leader in sustainable living, has significantly expanded its innovative 2nd Home Renewed program. This customer-centric initiative grants a second life to pre-loved Coyuchi items, diverting textiles from landfills and bolstering Coyuchi’s unwavering commitment to environmental preservation. Since its inception, 2nd Home Renewed has diverted over 165,046 lbs of textile waste from landfills and repurposed and redistributed over 43,854 pounds of fabric, solidifying Coyuchi’s position as a trailblazer in sustainable living.
Coyuchi meticulously conducts a rigorous six-stage certification process for every 2nd Home Take Back product, ensuring it meets the brand’s renowned quality standards. Following cleaning, each product receives a 2nd Home label, providing customers with confidence in its certification. This stringent procedure adheres to the highest quality standards necessary for resale.
To further enhance the customer experience, Recurate’s ResaleOS 2.0 platform seamlessly integrates into Coyuchi’s e-commerce structure. Devoted to helping customers find new homes for their beloved Coyuchi products, 2nd Home Renewed effortlessly integrates eco-conscious practices into the customer’s shopping journey. The Recurate team diligently updates new inventory daily, simplifying the process for shoppers to discover the unique, storied pieces they desire.
By empowering customers to participate in a circular economy, this initiative breathes new life into pre-loved items while significantly reducing environmental impact. Together, Coyuchi and its customers redefine customer engagement with products, fostering a symbiotic relationship between the planet and its inhabitants.
To drive growth and advance Coyuchi’s mission, the brand is elated to welcome two key executives: as Chief Digital Officer and as Creative Director. Their expertise in E-Commerce, Marketing, and brand building will bolster the efforts to effectively market Coyuchi’s differentiated positioning as a luxury brand, ensuring it remains at the forefront of the industry’s sustainability efforts.
Discover more about Coyuchi’s circular initiatives at www.coyuchi.com/pages/2nd-home-renewed.
Since 1991, Coyuchi has had sustainability at its core. Inspired by the natural world for decades, it is honored in everything that has been crafted. From the raw power and beauty of nature to connecting people around the world, we have been a leader in crafting the finest, coastal-inspired organic home goods that include bedding, sheets, towels, apparel, and more for a luxurious, environmentally conscious home. Preserving natural performance in pure organic fiber, we source responsibly to promote a sense of well-being in creating a sustainable haven. As we enliven spaces with the restorative energy of the Earth, our products are made for a cleaner and safer planet for all.
