Cozy Up in Style: The Rise of Sleepwear as Everyday Fashion

Gone are the days when sleepwear was confined to the bedroom. The rise of cozy, slumber-wear has seen these comfortable garments become essential staples in our wardrobes, transcending their traditional purpose to become fashionable statement pieces. From oversized striped shirts that seamlessly transition into zoom-approved workwear when paired with pearls, to silk pajamas that effortlessly transform into night-out attire with a blazer, the pajama-core trend is more than just a passing fad. It’s a testament to our desire for comfort and style, a fusion that’s resonating with fashion’s biggest names. Witness Gwyneth Paltrow embracing the trend in a cheery Olivia Von Halle three-piece pajama set at a Goop event, or Angelina Jolie making a statement in London wearing a Valentino chocolate brown pajama set. This is a trend that’s here to stay.

For those looking to dive into the pajama-core trend, we’ve compiled a list of homegrown labels that offer stylish and comfortable sleepwear perfect for your holiday season splurge. Whether you’re seeking the luxurious feel of silk, the classic comfort of cotton, or the trendy appeal of contemporary designs, these Indian brands have you covered. Explore the collections of Dandelion India, The Pink Elephant, Masha Sleepwear, Afterhours loungewear, Azurina, Sweet slumber store, Label Kuhoo, Dusk attire, Feathers Closet, Private Lives, Necesera love, Blanche Jaipur, and more. With such a diverse range of options available, finding the perfect pajama set to elevate your everyday style is easier than ever. So, embrace the pajama-core movement and slip into something stylish and comfortable. Your wardrobe and your comfort will thank you for it.

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