Cross Hotels & Resorts Expands in Bangkok with New Management Agreement

Cross Hotels & Resorts has announced a significant partnership with Yutthaporn Development, marking a major expansion for the hospitality company. This agreement encompasses the management of two distinct hotels in Bangkok’s dynamic Srinakarin district: Cross Vibe Bangkok Srinakarin and Lumen Bangkok Srinakarin.

Located in the eastern suburbs of Bangkok, Srinakarin offers a unique blend of urban energy and suburban charm. Just a short 20-minute drive from Suvarnabhumi International Airport and conveniently accessible via the new MRT Yellow Line monorail, the area is ideal for business travelers, leisure visitors, and those seeking extended stays. Srinakarin boasts a wealth of attractions, from the sprawling Seacon Square, one of Southeast Asia’s largest shopping malls, to the peaceful Suan Luang Rama IX Park, offering a diverse range of experiences for all tastes.

Cross Vibe Bangkok Srinakarin

brings a contemporary and vibrant energy to the neighborhood. Its 221 stylish rooms cater to the needs of modern travelers, prioritizing comfort and style. Business travelers will appreciate the eight innovative meeting spaces, while the outdoor pool, health club, spa, and trendy restaurant provide ample opportunities for relaxation and rejuvenation.

Lumen Bangkok Srinakarin

offers a bright and refreshing lodging experience with 64 expansive suites, each capturing the local flair. True to its motto, “A Brighter Way to Stay,” each suite provides generous living spaces ranging from 78 to 112 square meters, complete with private balconies, fully equipped kitchens, and high-end amenities, making them perfect for longer stays. The hotel’s facilities, including a contemporary fitness center, sauna, steam room, jacuzzi, swimming pool, and spa, further enhance the guest experience. The hotel’s proximity to the MRT Suan Luang Rama 9 station makes exploring Srinakarin and beyond a breeze.

Harry Thaliwal, CEO of Cross Hotels & Resorts, highlighted the strategic significance of this partnership, stating: “This agreement for Cross Vibe Bangkok Srinakarin and Lumen Bangkok Srinakarin aligns perfectly with our vision to expand our footprint in key markets. We are excited to bring our unique hospitality offerings to the dynamic district of Srinakarin, enhancing guest experiences and delivering exceptional value to both parties.”

Praveen Punyasakulwong, Managing Director of Yutthaporn Development, expressed his enthusiasm for the collaboration, stating: “We chose Cross Hotels & Resorts for their proven excellence in hospitality management. This collaboration is set to elevate our offerings and drive significant growth. As the go-to hotel management operator in APAC for innovative alternatives to global chains, we anticipate a prosperous future and many opportunities from this partnership.”

Cross Hotels & Resorts currently manages a diverse portfolio of 28 properties across six unique brands: Cross, Cross Vibe, Away, Lumen, Cross Collection, and Kaura. These properties are strategically located in four countries: Thailand, Indonesia, Vietnam, and Japan, showcasing the company’s dedication to providing exceptional hospitality experiences across a wide range of destinations.

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