CrowdStrike Holdings, Inc. (CRWD) is experiencing a surge in its stock price today, driven by the company’s announcement of an expansion to its CrowdStrike Marketplace. This move aims to further enhance the Marketplace Private Offer program, allowing solution providers to engage with CrowdStrike Falcon-integrated technologies.
The Marketplace serves as a central hub where customers can effortlessly discover, try, and purchase top-tier security products from their preferred partners. This ease of access allows for seamless integration of more cybersecurity solutions with the CrowdStrike Falcon platform, further strengthening its capabilities.
Initially launched in the third quarter of 2023, the CrowdStrike Marketplace is designed to assist customers in optimizing their cybersecurity investments and maximizing the effectiveness of the Falcon platform. Daniel Bernard, chief business officer at CrowdStrike, highlighted the Marketplace’s success, stating, “Over the last year, the Marketplace has taken flight, aligning our entire ecosystem from ISV to solution providers and resellers around CrowdStrike customers with Falcon-integrated solutions that support our mission to stop breaches.”
He continued, “With the addition of top global and national resellers, we’re expanding access to leading ISVs, strengthening the Marketplace’s role in aligning the cybersecurity ecosystem around customer success.”
The expansion of the Marketplace builds upon CrowdStrike’s recent advancements, including the launch of AI Security Posture Management and Data Security Posture Management, which have further enhanced its Falcon Cloud Security platform. In addition, the company has established a partnership with Dazz to strengthen visibility and protection within the Falcon Cloud Security platform by incorporating Dazz’s security remediation insights.
For investors looking to gain exposure to CrowdStrike, options include the TrueShares Technology, AI & Deep Learning ETF (LRNZ) and REX AI Equity Premium Income ETF (AIPI).
At the time of this writing, CRWD shares are up 1.31% at $283.92.
