Cullman County, Alabama is poised for a major surge in international tourism with the appointment of Harmony Heard as the new Director of Tourism. This strategic move comes as the Cullman County Tourism Bureau aims to expand its global reach, following a 2021 legislative initiative focused on promoting local festivals, events, and sporting tournaments.
The bureau is confident that Heard’s extensive experience in tourism leadership will be instrumental in achieving their ambitious goals. Heard brings a wealth of knowledge and proven success to the role, having served as President of the Huntsville/Madison County Hospitality Association and held key positions with the Huntsville/Madison County Chamber of Commerce and the Better Business Bureau.
The bureau’s efforts have already demonstrated significant success, particularly in attracting major collegiate and professional fishing tournaments to Smith Lake. These events have injected an estimated $500,000 into the local economy each time. With Heard’s leadership and strategic vision, the bureau is eager to not only build upon these successes but also to solidify Cullman County’s position as a premier destination on the international tourism map.
Heard’s appointment marks a turning point for Cullman County tourism, signaling a commitment to attracting a wider range of visitors and enhancing the county’s economic prosperity. The future looks bright for Cullman County, and Heard’s arrival at the helm of the Tourism Bureau promises to usher in an era of growth and global recognition for this charming Alabama destination.
