In a strategic move, Curaleaf Holdings has acquired Northern Green Canada, a leading Canadian cannabis producer, to bolster its global market presence. The acquisition brings a rich portfolio of established European markets such as Germany, Poland, and the United Kingdom, as well as emerging markets in Australia and New Zealand, under Curaleaf’s umbrella.
This acquisition marks a significant milestone in Curaleaf’s expansion strategy, particularly in Europe. Northern Green Canada’s longstanding role as a key supplier to Curaleaf’s Four20 brand provides a proven track record of quality and reliability.
Boris Jordan, founder and executive chairman of Curaleaf, expressed the company’s enthusiasm, stating, “We are thrilled to welcome NGC formally to the Curaleaf family of global brands.” He emphasized the importance of the deal for Curaleaf’s international expansion, highlighting the immediate boost to its supply of high-quality, EU-GMP certified cannabis in key European markets and entry into the rapidly growing markets of Australia and New Zealand.
With Germany’s recent legalization of cannabis, Curaleaf is optimistic about the market’s potential. According to Boris Jordan, there has been a five-fold increase in patients approaching telemedicine platforms in the first two weeks since cannabis was removed from the narcotics list. This surge suggests a rapidly growing demand for cannabis in the German market.
Overall, the acquisition positions Curaleaf as a dominant player in the global cannabis industry, with a strong foothold in both established and emerging markets.
