Custom Travel Solutions (CTS), a software-as-a-service platform specializing in private-label travel services for membership organizations and loyalty programs, is witnessing a remarkable surge in international growth. The company’s international transactions have skyrocketed, now accounting for a significant 63% of its overall business, a dramatic leap from 40% just a year ago. This impressive growth underscores the increasing global appeal of travel subscription models.
Germany has emerged as the leading international market for CTS, contributing a substantial 27% to its total international transactions. Italy closely follows with a 7% share, while Switzerland adds another 5%. Despite this impressive international expansion, the United States still holds a significant portion of the market, representing 37% of CTS’s total transactions in 2024.
CTS’s global expansion is a testament to its commitment to the travel club model, which the company believes holds universal appeal. The subscription-based approach offers exclusive travel benefits to members of closed-user groups, proving successful across various international markets. This strategy not only caters to local preferences but also strengthens CTS’s global presence by adapting its services to meet diverse consumer demands.
“We’ve achieved this remarkable growth by building strong international teams, tailoring our offering and inventory to different markets, and introducing more competitive pricing structures that resonate with global travelers,” said Mike Putman, CEO & Founder of CTS. “We aim to increase our global presence, with 75% of sales coming from outside the US by 2025,” continued Mike. “We see the European and Asia regions as key markets in reaching this target. The global adoption of subscription models for travel is just beginning, and we predict strong continued growth.”
CTS’s success story underscores the changing landscape of the travel industry. The growing popularity of travel subscription models indicates a shift towards personalized and exclusive travel experiences. As CTS continues to expand its global reach, it’s poised to play a key role in shaping the future of travel by offering innovative and tailored solutions to meet the evolving needs of travelers worldwide.
