The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has partnered with Rotana Hotel Management Corp to bolster tourism in the emirate during the summer months. This collaboration aims to enhance the visitor experience through exclusive promotions and benefits at key attractions, including the renowned Louvre Abu Dhabi, the captivating National Aquarium, and the majestic Qasr Al Watan.
The strategic agreement, effective until September 2024, underscores DCT Abu Dhabi’s commitment to partnerships that strengthen the emirate’s position as a premier, year-round travel destination. By offering a diverse range of experiences, the collaboration aims to draw more tourists and enhance their stay in Abu Dhabi.
The partnership aligns with DCT Abu Dhabi’s Tourism Strategy 2030, an ambitious plan to propel the emirate’s tourism sector into a new phase of growth. This strategy outlines key goals, including:
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Increasing hotel room capacity:
From 34,000 in 2023 to 52,000 by 2030.*
Boosting visitor numbers:
From nearly 24 million in 2023 to 39.3 million by 2030.*
Raising the tourism sector’s GDP contribution:
From AED 49 billion in 2023 to AED 90 billion annually by 2030.This collaboration between DCT Abu Dhabi and Rotana exemplifies their shared commitment to elevating Abu Dhabi’s tourism appeal and ensuring a memorable experience for every visitor. The summer season is expected to see a surge in tourist activity, and this partnership is poised to capitalize on this opportunity, attracting a wider audience and further solidifying Abu Dhabi’s position as a global tourism hub.
