The Delhi Police is well-known for their quirky and humorous social media posts, effectively engaging the public while subtly conveying crucial messages. Their recent post on X, utilizing the popular ‘Ganji Chudail’ meme, is a testament to their innovative approach to road safety awareness.
The meme, originally popularized through the YouTube channel and Instagram account ‘Majedar Kahani’, features an animated character known for its comedic appeal. The Delhi Police cleverly adapted the meme, showcasing the character sporting a helmet, accompanied by the text ‘Sabko helmet phenate hain Delhi Police wale’ (Delhi Police makes everyone wear helmets).
The accompanying caption, ‘Mujhse nahi, chot se daro! Helmet pehno!’ (Don’t be afraid of me, be scared of getting hurt. Wear a helmet), adds a touch of humor while highlighting the importance of helmet usage. The post has gone viral, accumulating nearly 7,000 views and sparking lively engagement from users. Comments ranged from appreciating the police’s creativity to humorous observations on the meme’s newfound purpose.
This isn’t the first time the Delhi Police has adopted innovative and humorous tactics to engage the public. In September, they utilized a video featuring Diljit Dosanjh’s popular song to alert people about online fraud associated with concert ticket bookings. The video, titled ‘Gana sunne ke chakkar me ticket ke liye galat link par paise puse dekar apna band naa bajwa lena’ (Don’t pay money to book concert tickets and get scammed by clicking a wrong link, always verify first), effectively warned people to be vigilant about online scams.
The Delhi Police’s efforts to leverage popular culture and humor to promote road safety and raise awareness about online fraud demonstrate their commitment to engaging with the public in a meaningful and effective way. Their creative approach has not only garnered positive attention but also successfully conveyed important messages, making them a model for innovative public outreach.
