Denise Van Outen has joined forces with JD Williams to launch a collection of occasionwear that aims to redefine midlife fashion. The 12-piece edit features a mix of co-ords and dresses in bold colors and fun patterns, along with vibrant accessories. Starting from £24, the pieces are versatile and can be dressed up or down for different occasions, from weddings to summer parties and holidays.
One of the standout pieces is the Anthology three-piece linen suit (£166 in total), a formal yet breathable option for warm weather events. The waistcoat can be paired with dark navy or black wide-leg jeans for a more casual look, or with the matching trousers for a monochrome effect.
The Joanna Hope Burnout Maxi Dress (£100) is another eye-catching piece, featuring a vibrant lime color and shiny jacquard fabric. The puffy balloon sleeves provide coverage while the bow feature at the back creates an optical illusion of a slimmer waist. For a taller-looking silhouette, the dress can be paired with green kitten heels.
The Floral Cotton Shift Dress (£85), also from Joanna Hope, is a popular choice among shoppers for its flattering A-line cut and vibrant floral print. The shirred back panel adds extra comfort, and the hidden pockets on the sides provide practicality.
Denise Van Outen commented on the collaboration, stating that she wanted to create a collection that empowers midlife women to express their individuality through fashion. She highlighted the importance of choosing outfits that make you feel confident and reflect your personality.
This partnership between Denise Van Outen and JD Williams is not an isolated incident in the fashion industry. Other celebrities, such as Michelle Keegan and Fearne Cotton, have recently collaborated with brands to launch their own lines, reflecting the growing demand for diverse and inclusive fashion options for women of all ages.
