Destination Greater Victoria, a non-profit industry association dedicated to promoting tourism in Greater Victoria, British Columbia, has announced a significant partnership with MMGY Global, a leading travel and tourism agency. This collaboration marks MMGY Global as Destination Greater Victoria’s first in-market communications agency, tasked with spearheading its public relations strategy within the United Kingdom.
MMGY Global, with over 40 years of experience in the travel and tourism industry and a presence in over 30 countries, brings a wealth of expertise and a vast network to the table. This strategic partnership will leverage MMGY Global’s capabilities to effectively position Destination Greater Victoria in the UK market, showcasing its unique offerings and attracting visitors from across the pond.
Greater Victoria is a destination that captivates travelers with its commitment to local culture and sustainability. The region boasts a vibrant culinary scene, highlighting the best produce from Vancouver Island. Visitors can indulge in the delights of Canada’s first Chinatown, savor farm-to-table dining experiences, and embark on diverse food trails.
The accommodation landscape in Greater Victoria is equally diverse, with approximately 70% of the hotels being independently owned boutique establishments. These properties cater to a wide range of travelers, ensuring a comfortable and unique stay for every visitor.
Beyond its cultural and culinary allure, Greater Victoria offers breathtaking natural beauty and a plethora of outdoor adventures. Warm and knowledgeable local guides lead visitors on unforgettable journeys through stunning surroundings. From hiking and biking trails to whale watching and bear spotting expeditions, there’s something for everyone.
Paul Nursey, CEO of Destination Greater Victoria, expressed his enthusiasm for the collaboration: “We are thrilled to announce our collaboration with MMGY Global to launch Destination Greater Victoria to the UK market. We have already established a strong relationship with the wider company, working with them since 2021, and this new partnership with their UK experts further cements this growing relationship. We trust that the team of industry leaders will continue to capitalize on their expertise to establish Destination Greater Victoria as a must-see destination for UK travelers.”
Echoing this sentiment, Caroline Moultrie, President of MMGY Global EMEA, stated: “We are delighted to have been granted this exciting opportunity to introduce UK travelers to the incredible Greater Victoria area, a vibrant region located in Canada’s Vancouver Island. We are proud to represent a destination that champions sustainability, preserves indigenous culture, and offers unforgettable adventures. We look forward to curating and implementing an impactful PR strategy to help drive awareness of Greater Victoria within the UK market.”
This strategic partnership marks a significant step for Destination Greater Victoria, positioning the region as a prime destination for UK travelers seeking an immersive and unforgettable experience.
