After years of bidding, Detroit has finally secured the coveted NFL Draft, set to take place on April 25th in the bustling downtown area. The city has undergone significant growth in recent years, with 700 new hotel rooms added since 2014. The draft’s unique location in the densely populated heart of Detroit will provide a distinct atmosphere reminiscent of Nashville’s 2019 draft.
Lions President Rod Wood highlights the city’s transformation since initially pursuing the draft, attracting the NFL’s attention. The proximity to major NFL markets like Chicago, Cleveland, and Pittsburgh has been a key factor in the bid’s success.
Local billionaire Dan Gilbert, founder of Rocket Mortgage and owner of downtown real estate, has played a pivotal role in lobbying for the draft. His company, Bedrock, and its tenants stand to benefit significantly from the increased exposure. Gilbert’s Gilbert Family Foundation is sponsoring draft parties in neighborhoods beyond downtown, fostering inclusivity.
Major corporations such as General Motors, Blue Cross Blue Shield of Michigan, and Roger Penske have joined forces to support the draft. Pop-up vendor stalls along Woodward Avenue will diversify retail offerings, while businesses are encouraged to host their events.
The timing of the draft coincides with the Lions’ recent success, having won their first divisional title since 1993. The unveiling of new uniforms has further fueled fan enthusiasm. Wood remarks, ‘It’s awesome. The timing couldn’t be better for the fan enthusiasm.’ The NFL Draft in Detroit promises to be a memorable event, showcasing the city’s revitalization and uniting fans from across the nation.
