Detroit’s pursuit of the NFL Draft began in 2017, and the city’s ardent football fans have long yearned for a competitive NFL team. With the arrival of both the Draft and a promising Lions squad, the Motor City is eagerly anticipating its moment in the national spotlight.
The Draft will take place downtown, showcasing the city’s architectural beauty, including the skyline, riverfront, and proximity to Canada. Over 300,000 people have registered to attend, with projections indicating that the event could attract between 400,000 and 500,000 fans.
Detroit’s strategic location near major NFL markets, including Chicago, Cleveland, and Pittsburgh, played a crucial role in securing the bid. Billionaire Dan Gilbert, founder of NFL sponsor Rocket Mortgage, played a pivotal role in lobbying for the Draft, leveraging his vast real estate portfolio in downtown Detroit.
To ensure inclusivity, Gilbert’s Family Foundation is sponsoring draft parties on both the city’s west and east sides, providing transportation from those areas. Local businesses are encouraged to host their own events, and pop-up vendor stalls will enhance the retail offerings along Woodward Avenue.
The NFL Draft presents a compelling opportunity for league marketers, as it attracts fans of all 32 teams without the competitive intensity of a game. For Detroit, the timing couldn’t be better, with the Lions’ recent divisional title and the unveiling of new uniforms generating additional excitement among fans.
