Nestled on the picturesque coastline of Tasmania, Devonport has emerged from the shadows of its larger counterparts, Hobart and Launceston, to claim the prestigious title of Australia’s Top Tourism Town for 2024. This recognition, bestowed by the Australian Tourism Industry Council, underscores Devonport’s growing allure as a vibrant destination for both domestic and international travelers.
Once primarily known as the gateway for ferries arriving from the Spirit of Tasmania, Devonport has blossomed into a destination in its own right. Its strategic location provides effortless access to Tasmania’s breathtaking natural wonders, from the rugged coastline and rolling mountains to the serene rivers that wind through the region. This proximity to nature has transformed Devonport into a hub for adventure seekers, nature enthusiasts, and those yearning to experience Tasmania’s emerging farm-to-table culinary scene.
The town’s commitment to authentic experiences is exemplified by the renowned Mrs. Jones restaurant, a culinary gem that has become a bucket-list destination for food enthusiasts visiting the region. This dedication to showcasing local flavors has solidified Devonport’s reputation as a destination where travelers can immerse themselves in Tasmania’s unique culture.
Erin McLeod, CEO of the Australian Tourism Industry Council, praised Devonport’s remarkable transformation. She emphasized that the town’s appeal lies in its ability to offer a vibrant regional experience. By winning the 2024 Top Tourism Town award, Devonport has secured its place on the map for travelers looking to explore Tasmania beyond the traditional tourist hotspots.
This recognition holds significant implications for Tasmania’s tourism industry as a whole. As more travelers become aware of Devonport’s offerings – its natural beauty, culinary delights, and distinct local culture – tourism to the region is poised to surge. Devonport’s win also highlights the burgeoning importance of regional tourism, demonstrating that smaller towns can play a pivotal role in driving the overall success of a state’s tourism economy.
With Devonport now firmly established as a must-visit destination, the town is expecting a significant influx of both local and international visitors. This increased foot traffic is predicted to contribute to the economic development of the region, encouraging further investment in tourism infrastructure and services.
Devonport’s rise as Australia’s top tourist town mirrors a broader global trend in travel: the increasing popularity of regional and lesser-known destinations. Travelers are increasingly seeking out authentic, off-the-beaten-path experiences, and towns like Devonport are becoming increasingly attractive as a result. This shift in tourism preferences is driving more visitors to explore regions that offer unique natural attractions and cultural experiences without the overcrowding often found in major cities.
Devonport’s success can serve as an inspiration for other regional towns in Australia and around the world, demonstrating the potential for smaller destinations to attract significant attention when they focus on their unique assets. Whether it’s proximity to natural wonders or the promotion of local culinary scenes, regional towns have the opportunity to redefine their role in the global tourism market.
While Devonport took home the top prize for towns with a population over 5,000, other regions also received recognition in Australia’s Top Tourism Town Awards for 2024. Exmouth in Western Australia was named the best Small Tourism Town (population under 5,000 but over 1,500), while Huskisson in New South Wales claimed the title of Tiny Tourism Town. These towns showcase the diversity of Australia’s regional tourism offerings, from coastal getaways to remote natural landscapes.
In addition to Devonport’s gold win, Bendigo in Victoria took home the silver award in the Top Tourism Town category, followed by Roma in Queensland with bronze. The recognition of these towns highlights the broad appeal of Australia’s regional areas, each offering its own unique travel experiences.
Devonport’s recognition as Australia’s Top Tourist Town for 2024 marks a new chapter in Tasmania’s tourism journey. As the town continues to develop its attractions, including its access to natural wonders and emerging culinary scene, it is set to become a key player in the broader Tasmanian and Australian tourism landscapes. The award reflects the growing interest in regional tourism and the potential for small towns to capture the attention of travelers seeking authentic and immersive experiences. For global travelers, Devonport offers an opportunity to explore Tasmania’s northwest in a way that combines nature, culture, and cuisine. As tourism to the town increases, the region will likely see significant economic benefits, further solidifying Tasmania’s reputation as a top destination for adventure and discovery.
