DidaTravel, China’s premier international distributor of accommodations and flights, highlights a new development reported by Forbes Mexico: the inauguration of a direct flight from Shenzhen, China to Mexico City by China Southern Airlines. This twice-weekly service utilizes an Airbus 350 and opens significant opportunities for Mexican hoteliers to engage affluent travelers from Shenzhen. The city, home to over 20 million people, many of whom are professionals in the technology sector and other high-earning industries, is ripe for tapping into. Based in Shenzhen, DidaTravel offers unmatched expertise and connects retail travel agents and tour operators worldwide. The company considers Mexico a strategic location and reports a staggering 219% growth in total transaction value (TTV) for the current year, illustrating the immense potential for Mexican hospitality businesses to attract Chinese consumers.
“We’re already receiving numerous inquiries from our B2B clients in China about this new route,” says Nicky Ussamarn, DidaTravel’s Chief Commercial Officer “Chinese travellers are known for their high spend, making them a valuable market for Mexican hoteliers. Now is the time for hoteliers to act and gain their attention before others do, leveraging the first-mover advantage.”
To successfully attract Chinese travelers, DidaTravel recommends that Mexican hoteliers go beyond simply having Chinese-speaking staff or a Chinese-language website. “Attracting such travelers is not just about having a Chinese-speaking staff member or a Chinese website; there’s so much more that needs to be done,” explains Nicky “Even at the luxury end, it’s common to see younger travellers in a way that normally luxury hotels don’t—so market to them too.”
*TTV = Total Transaction Value
